In addition to online, programmatic buying also has offline – Digital out of home Marketing (DOOH Marketing). Programmatic buying is the connection between the online advertising exchange platform (Ad Exchange), the supply-side platform (SSP), and the demand-side platform (DSP). Combined with AI technology, use the program to calculate the audience’s preferences, browsing time, search sources, and other habits, and place advertisements on the right people at the right time to achieve more efficient exposure and more accurate targeting of potential customer groups, so as to do targeted marketing. In addition, compared to traditional online advertising, advertising formats of programmatic are more diverse, such as roulette game advertising.
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