{"id":4444,"date":"2021-11-26T11:50:33","date_gmt":"2021-11-26T03:50:33","guid":{"rendered":"https:\/\/www.mediaonasia.com\/?p=4444"},"modified":"2021-11-26T12:01:20","modified_gmt":"2021-11-26T04:01:20","slug":"marketingtrend-markeing5-0","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/marketingtrend-markeing5-0\/","title":{"rendered":"MediaOnAsia\u3010Marketing Trend\u3011\u00b7 Marketing 5.0"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Marketing 5.0\u662fMarketing 3.0\u8207Marketing 4.0\u7684\u7d9c\u5408\u7248\u672c\u3002\u4eba\u985e\u5404\u65b9\u9762\u7684\u79d1\u6280\u9032\u6b65\uff0c\u4f7f\u884c\u92b7\u7522\u696d\u4e0d\u5f97\u4e0d\u91cd\u65b0\u91cd\u8996\uff0c\u5f97\u6301\u7e8c\u63a1\u7528\u4e16\u4ee3\u79d1\u6280\uff0c\u4f86\u63d0\u5347\u751f\u6d3b\u6c34\u6e96\uff0c\u597d\u6bd4\u4eba\u5de5\u667a\u6167\u3001\u611f\u6e2c\u5668\u3001\u7269\u806f\u7db2\u7b49\u6280\u8853\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u884c\u92b7\u4eba\u5fc5\u9808\u95dc\u5fc3\u300c\u65b0\u4e16\u4ee3\u300d\u65cf\u7fa4\u7684\u6d88\u8cbb\u7fd2\u6163\uff0c\u5f9e\u5404\u65b9\u9762\u601d\u8003\u5982\u4f55\u61c9\u7528\u79d1\u6280\u9054\u5230\u589e\u5f37\u92b7\u552e\u6548\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/11\/Marketing-5.0-Technology-1024x670-1.jpg\" alt=\"\" data-id=\"4438\" data-full-url=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/11\/Marketing-5.0-Technology-1024x670-1.jpg\" data-link=\"https:\/\/www.mediaonasia.com\/?attachment_id=4438\" class=\"wp-image-4439\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/11\/Marketing-5.0-Technology-1024x670-1.jpg 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/11\/Marketing-5.0-Technology-1024x670-1-300x196.jpg 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/11\/Marketing-5.0-Technology-1024x670-1-768x503.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Marketing 5.0\u6709\u4ee5\u4e0b\u91cd\u9ede\ufe30<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u8cc7\u6599\u5c0e\u5411<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8cc7\u6599\u5c0e\u5411\u71df\u92b7\u662f\u57fa\u65bc\u5ba2\u6236\u4fe1\u606f\u512a\u5316\u54c1\u724c\u50b3\u64ad\u7684\u65b9\u6cd5\u3002<\/li><li>\u71df\u92b7\u4eba\u54e1\u4f7f\u7528\u5ba2\u6236\u6578\u64da\u4f86\u9810\u6e2c\u4ed6\u5011\u7684\u9700\u6c42\u3001\u9858\u671b\u548c\u672a\u4f86\u7684\u884c\u70ba\u3002<\/li><li>\u9019\u7a2e\u6d1e\u5bdf\u529b\u6709\u52a9\u65bc\u88fd\u5b9a\u500b\u6027\u5316\u7684\u71df\u92b7\u7b56\u7565\uff0c\u4ee5\u7372\u5f97\u6700\u9ad8\u7684\u6295\u8cc7\u56de\u5831 (ROI)\u3002<\/li><li>\u6bcf\u4e00\u500b\u6c7a\u5b9a\u90fd\u5fc5\u9808\u6709\u8db3\u5920\u7684\u6578\u64da\u3002<\/li><li>\u4f7f\u7528\u5e02\u5834\u7d30\u5206\uff08\u5730\u7406\u3001\u4eba\u53e3\u3001\u5fc3\u7406\u5b78\u3001\u884c\u70ba\uff09\u4f86\u767c\u5e03\u4e0d\u540c\u7684\u71df\u92b7\u7b56\u7565\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u654f\u6377\u71df\u92b7<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u654f\u6377\u71df\u92b7\u662f\u4f7f\u7528\u5206\u6563\u7684\u8de8\u8077\u80fd\u5718\u968a\u4f86\u5feb\u901f\u6982\u5ff5\u5316\u3001\u8a2d\u8a08\u3001\u958b\u767c\u548c\u9a57\u8b49\u7522\u54c1\u548c\u71df\u92b7\u6d3b\u52d5\u3002<\/li><li>\u61c9\u5c0d\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u7684\u7d44\u7e54\u654f\u6377\u6027\u6210\u70ba\u516c\u53f8\u5fc5\u9808\u638c\u63e1\u7684\u7b2c\u4e8c\u500b\u5b78\u79d1\uff0c\u4ee5\u78ba\u4fdd\u6210\u529f\u5be6\u65bd\u71df\u92b7 5.0\u3002<\/li><li>\u5718\u968a\u53ef\u4ee5\u6709\u6548\u5730\u6aa2\u6e2c\u3001\u8a55\u4f30\u548c\u97ff\u61c9\u5e02\u5834\u8b8a\u5316\u3002<\/li><li>\u7acb\u5373\u6c7a\u5b9a\u4eba\u529b\u548c\u8cc7\u6e90\u7684\u90e8\u7f72\u3002<\/li><li>\u7522\u54c1\u958b\u767c\u548c\u71df\u92b7\u5fc5\u9808\u5feb\u901f\u3002<\/li><li>\u654f\u6377\u71df\u92b7\u5718\u968a\u5fc5\u9808\u6574\u5408\u5404\u90e8\u9580\u7684\u4eba\u624d\u3002<\/li><li>\u5718\u968a\u5fc5\u9808\u64c1\u6709\u6700\u7d42\u7684\u6c7a\u7b56\u81ea\u4e3b\u6b0a\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u9810\u6e2c\u71df\u92b7<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9810\u6e2c\u71df\u92b7\u662f\u5229\u7528\u5927\u6578\u64da\u5c0d\u672a\u4f86\u7684\u5ba2\u6236\u884c\u70ba\u9032\u884c\u6e96\u78ba\u7684\u9810\u6e2c\u3002<\/li><li>\u9810\u6e2c\u71df\u92b7\u4f7f\u7528\u6578\u64da\u79d1\u5b78\u4f86\u6e96\u78ba\u9810\u6e2c\u54ea\u4e9b\u71df\u92b7\u884c\u70ba\u548c\u7b56\u7565\u6700\u6709\u53ef\u80fd\u6210\u529f\u3002<\/li><li>\u6709\u6642\u4f7f\u7528\u6a5f\u5668\u5b78\u7fd2\uff0c\u5728\u767c\u4f48\u524d\u9810\u6e2c\u71df\u92b7\u6d3b\u52d5\u7684\u7d50\u679c\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u60c5\u5883\u71df\u92b7<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u60c5\u5883\u71df\u92b7\u662f\u901a\u904e\u5229\u7528\u7269\u7406\u7a7a\u9593\u4e2d\u7684\u50b3\u611f\u5668\u548c\u6578\u5b57\u63a5\u53e3\u4f86\u8b58\u5225\u548c\u5206\u6790\u4ee5\u53ca\u70ba\u5ba2\u6236\u63d0\u4f9b\u500b\u6027\u5316\u4ea4\u4e92\u7684\u6d3b\u52d5\u3002<\/li><li>\u5b83\u662f\u5141\u8a31\u71df\u92b7\u4eba\u54e1\u6839\u64da\u5ba2\u6236\u74b0\u5883\u5be6\u6642\u57f7\u884c\u4e00\u5c0d\u4e00\u71df\u92b7\u7684\u652f\u67f1\u3002<\/li><li>\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u500b\u6027\u5316\u9ad4\u9a57<\/li><li>\u78ba\u5b9a\u8207\u6d88\u8cbb\u8005\u95dc\u4fc2\u7684\u4e00\u4e9b\u7d30\u7bc0&nbsp;<ul><li>\u5982\u679c\u73fe\u5728\u662f\u806f\u7e6b\u4ed6\u5011\u7684\u5408\u9069\u6642\u6a5f<\/li><li>\u5982\u679c\u5b83\u662f\u6b63\u78ba\u7684\u5a92\u4ecb<\/li><li>\u5982\u679c\u4ed6\u5011\u5fc3\u60c5\u597d<\/li><\/ul><\/li><li>\u901a\u904e\u4eba\u5de5\u667a\u80fd\uff0c\u78ba\u5b9a\u6bcf\u7a2e\u985e\u578b\u7684\u4eba\u5c0d\u61c9\u7684\u6d88\u606f\u985e\u578b\uff0c\u63d0\u4f9b\u771f\u6b63\u500b\u6027\u5316\u7684\u9ad4\u9a57\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u589e\u5f37\u71df\u92b7<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u589e\u5f37\u71df\u92b7\u662f\u4f7f\u7528\u6578\u5b57\u6280\u8853\u901a\u904e\u804a\u5929\u6a5f\u5668\u4eba\u548c\u865b\u64ec\u52a9\u624b\u7b49\u4eba\u985e\u6a21\u4eff\u6280\u8853\u4f86\u63d0\u9ad8\u9762\u5411\u5ba2\u6236\u7684\u71df\u92b7\u4eba\u54e1\u7684\u751f\u7522\u529b\u3002<\/li><li>\u9019\u7b2c\u4e09\u500b\u61c9\u7528\u7a0b\u5e8f\u78ba\u4fdd\u71df\u92b7\u4eba\u54e1\u5c07\u6578\u5b57\u754c\u9762\u7684\u901f\u5ea6\u548c\u4fbf\u5229\u6027\u8207\u4ee5\u4eba\u70ba\u672c\u7684\u63a5\u89f8\u9ede\u7684\u71b1\u60c5\u548c\u540c\u7406\u5fc3\u7d50\u5408\u8d77\u4f86\u3002<\/li><\/ul>\n\n\n\n<p>\u4f60\u6e96\u5099\u597d\u8fce\u63a5Marketing 5.0\u55ce\uff1f\u60f3\u4e86\u89e3\u66f4\u591a\u53ef<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/contact\/\" data-type=\"URL\" data-id=\"https:\/\/www.mediaonasia.com\/zh-hant\/contact\/\">\u806f\u7d61\u6211\u5011<\/a>\u67e5\u8a62\u3002<\/p>\n\n\n\n<p>MediaOnAsia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u7e7c\u7e8c\u4ecb\u7d39\u4ee5\u4e0a\u65b9\u6848\uff0c\u8acb\u7e7c\u7e8c\u95dc\u6ce8<a href=\"https:\/\/www.mediaonasia.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.mediaonasia.com\/\">MediaOnAsia<\/a>\u5b98\u7db2\u6216\u8ffd\u8e64Facebook \u3010<a href=\"https:\/\/www.facebook.com\/mediaonasia\/\" data-type=\"URL\" data-id=\"https:\/\/www.facebook.com\/mediaonasia\/\">mediaonasia<\/a>\u3011\u3002<\/p>\n\n\n\n<p style=\"font-size:11px\">\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p style=\"font-size:11px\">think.beyond<\/p>\n\n\n\n<p style=\"font-size:11px\">MANAGERtoday<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e74Marketing\u65b0\u8da8\u52e2 &#8211; Marketing 5.0\uff0c\u5229\u7528\u79d1\u6280\u63d0\u5347\u92b7\u552e\uff0c\u67095\u500b\u91cd\u9ede\u5fc5\u9808\u77e5\u9053\u53ca\u80fd\u5920\u5e6b\u4f60\u4e86\u89e3Marketing 5.0\u3002<\/p>\n","protected":false},"author":2,"featured_media":4441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[101,436,437],"class_list":["post-4444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trend-zh-hant","tag-marketing-trend-zh-hant","tag-marketing5-0-zh-hant","tag-5-0-zh-hant","category-100","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MediaOnAsia\u3010Marketing Trend\u3011\u00b7 Marketing 5.0 - MediaOnAsia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaonasia.com\/zh-hant\/marketingtrend-markeing5-0\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaOnAsia\u3010Marketing Trend\u3011\u00b7 Marketing 5.0 - MediaOnAsia\" \/>\n<meta property=\"og:description\" content=\"2021\u5e74Marketing\u65b0\u8da8\u52e2 - Marketing 5.0\uff0c\u5229\u7528\u79d1\u6280\u63d0\u5347\u92b7\u552e\uff0c\u67095\u500b\u91cd\u9ede\u5fc5\u9808\u77e5\u9053\u53ca\u80fd\u5920\u5e6b\u4f60\u4e86\u89e3Marketing 5.0\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaonasia.com\/zh-hant\/marketingtrend-markeing5-0\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaOnAsia\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T03:50:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T04:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/11\/20211126-Marketing-5.0-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1407\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"barry.yeung@mediaonasia.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"barry.yeung@mediaonasia.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaonasia.com\/zh-hant\/marketingtrend-markeing5-0\/\",\"url\":\"https:\/\/www.mediaonasia.com\/zh-hant\/marketingtrend-markeing5-0\/\",\"name\":\"MediaOnAsia\u3010Marketing Trend\u3011\u00b7 Marketing 5.0 - 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