{"id":4266,"date":"2021-08-30T18:17:47","date_gmt":"2021-08-30T10:17:47","guid":{"rendered":"https:\/\/www.mediaonasia.com\/?p=4266"},"modified":"2021-09-17T18:36:08","modified_gmt":"2021-09-17T10:36:08","slug":"mediaonasia-%e3%80%90%e6%96%b0%e5%8b%95%e5%90%91%e3%80%91%c2%b7-verizon-media-apac-growth-summit-2021-2","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia-%e3%80%90%e6%96%b0%e5%8b%95%e5%90%91%e3%80%91%c2%b7-verizon-media-apac-growth-summit-2021-2\/","title":{"rendered":"MediaOnAsia \u3010Digital Marketing\u3011\u00b7 2021 Digital Marketing \u8da8\u52e2 \u3010\u4e0a\u3011"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">1. \u76f4\u64ad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d7\u52302019\u51a0\u72c0\u75c5\u6bd2\u5f71\u97ff\uff0c\u5927\u90e8\u5206\u4eba\u90fd\u7559\u5728\u5bb6\u4e2d\uff0c\u5f88\u591a\u6d3b\u52d5\u90fd\u88ab\u53d6\u6d88\uff0c\u6d88\u8cbb\u8005\u7121\u6cd5\u89aa\u81ea\u53c3\u52a0\u6d3b\u52d5\uff0c\u4ed6\u5011\u751a\u81f3\u7121\u6cd5\u8207\u670b\u53cb\u548c\u5bb6\u4eba\u793e\u4ea4\u3002\u9019\u4ee4\u5230\u6536\u770b\u76f4\u64ad\u7684\u4eba\u6578\u589e\u52a0\uff0c\u7121\u8ad6\u662f\u54c1\u724c\u76f4\u64ad\u3001\u540d\u4eba\u7684\u76f4\u64ad\u8996\u983b\uff0c\u9084\u662f\u5728\u7dda\u7814\u8a0e\u6703\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728Facebook\u4e0a\uff0c\u5be6\u6642\u7684\u89c0\u770b\u91cf\u98c6\u5347\u4e86 50%\uff0c\u800c Instagram \u7684\u89c0\u770b\u91cf\u5247\u98c6\u5347\u4e86 70%\u3002\u53e6\u5916\uff0cTikTok \u7684\u4f7f\u7528\u91cf\u5728 2020 \u5e74\u4e5f\u731b\u589e\uff0c\u9019\u7a2e\u4e0a\u5347\u8da8\u52e2\u5f88\u6709\u53ef\u80fd\u5728 2021 \u5e74\u7e7c\u7e8c\u767c\u63ee\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9019\u4e0a\u5347\u8da8\u52e2\u671f\u9593\uff0cAmazon\u958b\u8a2dAmazon Live\u3002\u8b93\u6709\u5f71\u97ff\u529b\u7684\u4eba\u5728\u73fe\u5834\u6d3b\u52d5\u4e2d\u4f7f\u7528\u8a72\u5e73\u53f0\u63a8\u5ee3\u4ed6\u5011\u6700\u559c\u6b61\u7684\u7522\u54c1\uff0c\u4f8b\u5982\u5fae\u7db2\u7d05\u548cKOL\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u76f4\u64ad\u662f\u53ef\u5373\u6642\u8cfc\u7269\u7684\uff0c\u9019\u610f\u5473\u8457\u89c0\u773e\u53ef\u4ee5\u5728\u89c0\u770b\u7684\u540c\u6642\u9032\u884c\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.15.29-1-1024x466.png\" alt=\"\" data-id=\"4267\" data-full-url=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.15.29-1.png\" data-link=\"https:\/\/www.mediaonasia.com\/zh-hant\/?attachment_id=4267\" class=\"wp-image-4267\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.15.29-1-1024x466.png 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.15.29-1-300x137.png 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.15.29-1-768x349.png 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.15.29-1-1536x699.png 1536w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.15.29-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u878d\u5165\u5ba2\u6236\u7684\u751f\u6d3b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u57282021\u4f86\u81eaHootSuite\u793e\u6703\u8da8\u52e2\u5831\u544a\u6307\u51fa\u300c\u6700\u8070\u660e\u7684\u54c1\u724c\u6703\u4e86\u89e3\u4ed6\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5982\u4f55\u878d\u5165\u5ba2\u6236\u7684\u751f\u6d3b\uff0c\u4ed6\u5011\u6703\u627e\u5230\u878d\u5165\u5c0d\u8a71\u7684\u5275\u9020\u6027\u65b9\u5f0f\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u4e0d\u53ef\u80fd\u8207\u4ed6\u5011\u8a8d\u70ba\u542b\u6709\u300c\u9670\u6697\u300d\u6216\u4e0d\u771f\u8aa0\u7684\u54c1\u724c\u5efa\u7acb\u806f\u7e6b\u3002\u4ed6\u5011\u70ba\u4ec0\u9ebc\u8981\u6295\u8cc7\u65bc\u4ed6\u5011\u4e0d\u4fe1\u4efb\u6216\u4e0d\u76f8\u4fe1\u7684\u6771\u897f\uff1f\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5e0c\u671b\u5728 2021 \u5e74\u54c1\u724c\u4fdd\u6301\u53ef\u4fe1\u6027\u7684\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\uff0c\u54c1\u724c\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9700\u8981\u6df1\u5165\u6316\u6398\uff0c\u4ee5\u627e\u51fa\u5982\u4f55\u5728\u52d5\u76ea\u6642\u671f\u84ec\u52c3\u767c\u5c55\u3002DELOITTE\u7684\u4e00\u4efd\u5831\u544a\u6307\u51fa\uff0c\u8981\u505a\u5230\u9019\u4e00\u9ede\uff0c\u54c1\u724c\u9700\u8981\u300c\u6df1\u5165\u4e86\u89e3\u5b58\u5728\u7684\u539f\u56e0\u4ee5\u53ca\u670d\u52d9\u5c0d\u8c61\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u5c0d\u770b\u5230\u54c1\u724c\u505a\u597d\u4e8b\u4e26\u4e0d\u964c\u751f\uff0c\u4f462021\u5e74\u6703\u66f4\u52a0\u91cd\u8996\u9019\u4e00\u9ede\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u5c07\u770b\u5230\u66f4\u591a\u54c1\u724c\u958b\u5c55\u4e0d\u540c\u7684\u6d3b\u52d5\uff0c\u4f8bHILTON Hotel\u7684#HotelsForHeroes\uff0c\u4ed6\u5011\u5411\u91ab\u52d9\u4eba\u54e1\u63d0\u4f9b\u514d\u8cbb\u623f\u9593\uff0c\u6216\u8005CHANEL\u5c0d2019\u51a0\u72c0\u75c5\u6bd2\u7684\u8ca2\u737b\uff0c\u4ed6\u5011\u8b93\u88c1\u7e2b\u88fd\u4f5c\u53e3\u7f69\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"1024\" src=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.22.44-996x1024.png\" alt=\"\" class=\"wp-image-4269\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.22.44-996x1024.png 996w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.22.44-292x300.png 292w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.22.44-768x790.png 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-12-09-at-15.22.44.png 1066w\" sizes=\"auto, (max-width: 996px) 100vw, 996px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u5229\u7528User-generated content(UGC)\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6236\u7684\u9ad4\u9a57\u662f\u5341\u5206\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u6e34\u671b\u8f15\u9b06\u4e14\u4ee4\u4eba\u96e3\u5fd8\u7684\u54c1\u724c\u9ad4\u9a57\u3002\u4ed6\u5011\u5728\u8cfc\u8cb7\u524d\u9700\u8981\u8b49\u64da\u4e26\u5e0c\u671b\u5f97\u5230\u4e00\u4e9b\u4fdd\u8b49\uff0c\u7562\u7adf\uff0c\u6c92\u6709\u4eba\u9858\u610f\u505a\u51fa\u4efb\u4f55\u932f\u8aa4\u7684\u6c7a\u5b9a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9 (UGC) \u5728\u9023\u63a5\u5167\u5bb9\u65b9\u9762\u6253\u52fe\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5b83\u80fd\u5efa\u7acb\u548c\u52a0\u5f37\u793e\u5340<\/li><li>\u9019\u662f\u76f8\u95dc\u7684\u548c\u4ee4\u4eba\u632f\u596e\u7684<\/li><li>\u5b83\u4f7f\u54c1\u724c\u80fd\u5920\u5728\u4ed6\u5011\u5df2\u7d93\u9592\u901b\u7684\u5730\u65b9\u6703\u898b\u5ba2\u6236<\/li><li>\u5728\u9650\u805a\u4ee4\u548c\u9650\u5236\u63aa\u65bd\u7684\u80cc\u666f\u4e0b\uff0c\u5b83\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u7522\u751f\u66f4\u591a\u7684\u5167\u5bb9<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">UGC\u9577\u671f\u4ee5\u4f86\u4e00\u76f4\u662f\u54c1\u724c\u8207\u5ba2\u6236\u5efa\u7acb\u95dc\u4fc2\u4e26\u63d0\u4f9b\u793e\u6703\u8b49\u660e\u7684\u6709\u6548\u65b9\u5f0f\uff0c\u9019\u4e5f\u5c07\u6210\u70ba2021\u5e74\u7684\u5171\u540c\u4e3b\u984c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"663\" src=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/240511693_4420593408002007_1068827971924830073_n.png\" alt=\"\" class=\"wp-image-4271\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/240511693_4420593408002007_1068827971924830073_n.png 993w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/240511693_4420593408002007_1068827971924830073_n-300x200.png 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/08\/240511693_4420593408002007_1068827971924830073_n-768x513.png 768w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">MediaOnAsia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u7e7c\u7e8c\u4ecb\u7d39\u4ee5\u4e0a\u65b9\u6848\uff0c\u8acb\u7e7c\u7e8c\u95dc\u6ce8<a href=\"https:\/\/www.mediaonasia.com\/\">MediaOnAsia<\/a>\u5b98\u7db2\u6216\u8ffd\u8e64Facebook \u3010<a href=\"https:\/\/www.facebook.com\/mediaonasia\/\">mediaonasia<\/a>\u3011\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:12px\">\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:12px\">socialmediatoday.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:12px\">shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96a8\u8457 2020 \u5e74\u904e\u53bb\u4e86\uff0c2021\u7684Digital Marketing\u8da8\u52e2\u662f\u600e\u6a23\uff1f<\/p>\n","protected":false},"author":2,"featured_media":4292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,100],"tags":[133,135,136,134],"class_list":["post-4266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-zh-hant","category-marketing-trend-zh-hant","tag-digitalmarketing","tag-live","tag-trend","tag-ugc","category-79","category-100","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MediaOnAsia \u3010Digital Marketing\u3011\u00b7 2021 Digital Marketing \u8da8\u52e2 \u3010\u4e0a\u3011 - MediaOnAsia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia-\u3010\u65b0\u52d5\u5411\u3011\u00b7-verizon-media-apac-growth-summit-2021-2\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaOnAsia \u3010Digital Marketing\u3011\u00b7 2021 Digital Marketing \u8da8\u52e2 \u3010\u4e0a\u3011 - MediaOnAsia\" \/>\n<meta property=\"og:description\" content=\"\u96a8\u8457 2020 \u5e74\u904e\u53bb\u4e86\uff0c2021\u7684Digital Marketing\u8da8\u52e2\u662f\u600e\u6a23\uff1f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia-\u3010\u65b0\u52d5\u5411\u3011\u00b7-verizon-media-apac-growth-summit-2021-2\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaOnAsia\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-30T10:17:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-17T10:36:08+00:00\" \/>\n<meta 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