{"id":4239,"date":"2021-03-28T13:34:10","date_gmt":"2021-03-28T05:34:10","guid":{"rendered":"https:\/\/www.mediaonasia.com\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/"},"modified":"2021-03-28T13:34:10","modified_gmt":"2021-03-28T05:34:10","slug":"a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/","title":{"rendered":"A Chat with CEO – \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Jerry Chan\uff0cMediaon Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6d3b\u8e8d\u65bcDigital Marketing\u9818\u57df\u8d85\u904e16\u5e74\uff0c\u64c1\u6709\u8c50\u5bcc\u4e92\u806f\u7db2\u53ca\u793e\u4ea4\u7db2\u7ad9\u71df\u904b\u3001\u7b56\u5283\u53ca\u884c\u92b7\u7d93\u9a57Jerry \u719f\u77e5\u7db2\u8def\u4f7f\u7528\u8005\u53ca\u5ba2\u6236\u7684\u559c\u597d\u8207\u9700\u6c42\uff0c\u66fe\u5728\u5404\u5927\u54c1\u724c\u64d4\u4efb\u7522\u54c1\u3001\u696d\u52d9\u767c\u5c55\u53ca\u7b56\u5283\u884c\u92b7\uff0c\u5584\u65bc\u5c07\u5275\u610f\u6982\u5ff5\u8f49\u5316\u65bc\u7dda\u4e0a\u53ca\u7dda\u4e0b\u6d3b\u52d5\u3002<\/strong><\/h4>\n\n\n\n

\u5728\u4eba\u624b\u4e00\u6a5f\u7684\u5e74\u4ee3\uff0c\u4e0a\u7db2\u7372\u53d6\u8cc7\u8a0a\u662f\u4ef6\u591a\u9ebc\u65b9\u4fbf\u7684\u4e8b\uff0c\u4e0d\u5c11\u6d88\u8cbb\u8005\u70ba\u514d\u300c\u4e2d\u4f0f\u300d\uff0c\u5728\u6d88\u8cbb\u524d\u90fd\u6703\u7fd2\u6163\u5148\u641c\u5c0b\u7522\u54c1\/\u670d\u52d9\u7684\u76f8\u95dc\u8cc7\u6599\u3001\u8a55\u8ad6\uff0c\u518d\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\uff0c\u9019\u7a2e\u6d88\u8cbb\u6a21\u5f0f\uff0c\u5c31\u662fZMOT (Zero Moment Of Truth)<\/a>\uff01<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6b63\u5982\u4f60\u6c7a\u5b9a\u8cb7\u4e00\u90e8\u76f8\u6a5f\u4e4b\u524d\uff0c\u90fd\u6703\u53c3\u8003\u5404\u5927\u7db2\u4e0a\u5e73\u53f0\u3001\u96fb\u5b50Forum\u3001blog\u53bb\u67e5\u770b\u7528\u5bb6\u8a55\u50f9\uff0c\u624d\u53bb\u9032\u884c\u8cfc\u8cb7\u9019\u4e00\u6b65\u9a5f\u3002<\/p>\n\n\n\n

\u53c8\u6216\u8005\u4f60\u6c7a\u5b9a\u89c0\u770b\u4e00\u90e8\u96fb\u5f71\uff0c\u5728\u638f\u9322\u8cb7\u7968\u524d\uff0c\u90fd\u53ef\u80fd\u6703\u53c3\u8003\u5f71\u8a55\u4eba\u7684\u610f\u898b\u3001IMDb\u7db2\u7ad9\u4e0a\u7684\u8a55\u7d1a\u3001\u6216\u8005\u5148\u6aa2\u8996\u9810\u544a\u7247\u7684\u90e8\u4efd\u5167\u5bb9\uff0c\u624d\u6c7a\u5b9a\u662f\u5426\u5165\u57f8\u89c0\u770b\uff0c\u662f\u540c\u4e00\u9053\u7406\u3002<\/p>\n\n\n\n

\u8207\u50b3\u7d71\u5ee3\u544a\u4e0d\u540c\u7684\u662f\uff0cZMOT\u591a\u6578\u662f\u6d88\u8cbb\u8005\u4e3b\u52d5\u53bb\u63a5\u89f8\u8a0a\u606f\uff0c\u800c\u5ee3\u544a\u5247\u76f8\u53cd\uff0c\u4e26\u975e\u662f\u6d88\u8cbb\u8005\u4e3b\u52d5\u8981\u6c42\u7684\u3002<\/p>\n\n\n\n

\u5728\u5fc3\u7406\u5c64\u9762\uff0c\u6d88\u8cbb\u8005\u6703\u50be\u5411\u53d6\u4fe1\u65bc\u4e3b\u52d5\u641c\u5c0b\u6240\u5f97\u7684\u8cc7\u8a0a\uff0c\u800c\u975e\u904e\u4efdhard-selling\u7684\u5ee3\u544a\u3002<\/p>\n\n\n\n

\u5982\u4f55\u8d0f\u5f97ZMOT<\/p>\n\n\n\n

ZMOT\u662f\u5f71\u97ff\u5ee3\u6cdb\u7684\uff0c\u8981\u8d0f\u5f97ZMOT\u5c31\u9996\u5148\u8981\u4e86\u89e3\u300c\u53e3\u7891\u300d\u7684\u529b\u91cf\u3002\u9019\u7a2e\u53e3\u7891\uff0c\u53ef\u4ee5\u5728\u8a55\u8ad6\uff0c\u96fb\u5b50\u90f5\u4ef6<\/em>EDM<\/em>\uff0c<\/em>Facebook<\/em>\u5e16\u5b50\uff0c<\/em>Instagram\u7167\u7247\uff0c\u8996\u983b\u7b49\u7b49\u7684\u5f62\u5f0f\u51fa\u73fe\uff0c\u60f3\u638c\u63e1\u95dc\u65bc\u60a8\u54c1\u724c\u7684\u53e3\u7891\u5c31\u9700\u8981\u5728\u7db2\u7d61\u4e0a\u52a0\u5f37\u76e3\u63a7\u3002<\/em><\/p>\n\n\n\n

\u8981\u8d0f\u5f97ZMOT\uff0c\u5c31\u61c9\u8a72\uff1a<\/p>\n\n\n\n

  1. \u5728\u4e92\u806f\u7db2\u4e0a\uff0c\u5efa\u7acb\u9bae\u660e\u7684\u5e02\u5834\u5b9a\u4f4d\u548c\u9032\u884c\u660e\u78ba\u7684\u54c1\u724c\u898f\u5283\uff1b<\/li>
  2. \u901a\u904e\u5efa\u7acb\u54c1\u724c\u7db2\u9801\uff0c\u61c9\u7528\u7a0b\u5f0f\uff0c\u53bb\u56fa\u5b9a\u5730\u767c\u653e\u53ca\u63d0\u4f9b\u6709\u95dc\u4f60\u7684\u54c1\u724c\u8cc7\u8a0a\uff1b<\/li>
  3. \u901a\u904e\u793e\u4ea4\u5a92\u9ad4\uff0c\u641c\u7d22\u5f15\u64ce\u4ee5\u7684\u7ba1\u7406\uff0c\u8207\u4f60\u7684\u76ee\u6a19\u5ba2\u6236\/\u6f5b\u5728\u5ba2\u6236\/\u5408\u4f5c\u8005\/\u4f9b\u61c9\u5546\uff0c\u9032\u884c\u4e92\u52d5\u548c\u96d9\u5411\u7684\u6e9d\u901a\uff1b<\/li>
  4. \u5bc6\u5207\u7559\u610f\u4f60\u7684\u7db2\u4e0a\u8072\u8b7d\u548c\u8a55\u5206\uff0c\u4e26\u4f5c\u51fa\u76e3\u5bdf\u53ca\u7ba1\u7406\uff0c\u9069\u6642\u4f5c\u51fa\u7cfe\u6b63\uff0c\u4ee5\u78ba\u4fdd\u5927\u773e\u80fd\u63a5\u6536\u5230\u6709\u95dc\u4f60\u54c1\u724c\u7684\u6b63\u9762\u8a55\u50f9\uff1b<\/li>
  5. \u9810\u6e2c\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u80fd\u6703\u63d0\u51fa\u7684\u554f\u984c\uff0c\u4e26\u6e96\u78ba\u9810\u6e2c\u4ed6\u5011\u7684\u9700\u6c42\uff1b<\/li>
  6. \u9f13\u52f5\u4f60\u7684\u5ba2\u6236\u5728\u6d88\u8cbb\u5f8c\u9032\u884c\u8a55\u50f9\uff0c\u56e0\u70ba\u4efb\u4f55\u4eba\u7684SMOT(\u7528\u5f8c\u611f)\u90fd\u5f88\u53ef\u80fd\u6703\u69cb\u6210\u53e6\u4e00\u500b\u4eba\u7684\u6d88\u8cbb\u610f\u6b32\u3002<\/li><\/ol>\n\n\n\n

    \u5176\u5be6\uff0c\u8981\u8d0f\u5f97ZMOT\u7d55\u4e0d\u662f\u4e00\u6642\u4e09\u523b\u7684\u904e\u7a0b\uff0c\u7576\u4e2d\u6d89\u53ca\u4f60\u7684\u5e02\u5834\u5b9a\u4f4d\u3001SEO\u7b56\u7565\uff0c\u624d\u80fd\u6162\u6162\u5efa\u7acb\u8d77\u54c1\u724c\u5f62\u8c61\u548c\u53e3\u7891\u3002\u4e0d\u904e\u9019\u662f\u6709\u5805\u6301\u7684\u5fc5\u8981\uff0c\u56e0\u70ba\u7121\u8ad6\u4f60\u662f\u54c1\u724c\u9084\u662f\u6d88\u8cbb\u8005\uff0c\u90fd\u61c9\u8a72\u5728\u6bcf\u500b\u6b65\u9a5f\u4e2d\u8003\u616e\u5230ZMOT\u00a0<\/em>\u3002<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u4f5c\u70ba\u4e00\u500b\u54c1\u724c\uff0cZMOT\u662f\u4f60\u71df\u92b7\u6230\u7565\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\uff0c\u800c\u4f5c\u70ba\u6d88\u8cbb\u8005\uff0cZMOT\u662f\u4e00\u500b\u660e\u667a\u7684\u6c7a\u7b56\u904e\u7a0b\uff0c\u53ef\u4ee5\u70ba\u4f60\u63d0\u4f9b\u66f4\u597d\u7684\u751f\u6d3b\u8cea\u91cf\uff0c\u6e1b\u5c11\u51fa\u932f\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n

    \u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90:<\/p>\n\n\n\n

    Forcinet blog – ZMOT: a Critical Step in Marketing<\/p>\n\n\n\n

    Heather Champine – ZMOT and FMOT<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u5728\u4eba\u624b\u4e00\u6a5f\u7684\u5e74\u4ee3\uff0c\u4e0a\u7db2\u7372\u53d6\u8cc7\u8a0a\u662f\u4ef6\u591a\u9ebc\u65b9\u4fbf\u7684\u4e8b\uff0c\u4e0d\u5c11\u6d88\u8cbb\u8005\u70ba\u514d\u300c\u4e2d\u4f0f\u300d\uff0c\u5728\u6d88\u8cbb\u524d\u90fd\u6703\u7fd2\u6163\u5148\u641c\u5c0b\u7522\u54c1\/\u670d\u52d9\u7684\u76f8\u95dc\u8cc7\u6599\u3001\u8a55\u8ad6\uff0c\u518d\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\uff0c\u9019\u7a2e\u6d88\u8cbb\u6a21\u5f0f\uff0c\u5c31\u662fZMOT (Zero Moment Of Truth)\uff01<\/p>\n","protected":false},"author":3,"featured_media":4241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,127],"tags":[128],"class_list":["post-4239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-marketing-zh-hant","category-zmot-zh-hant","tag-zmot-zh-hant","category-104","category-127","description-off"],"yoast_head":"\nA Chat with CEO - \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d? - MediaOnAsia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-\u76f8\u6bd4\u5ee3\u544a\uff0czmot\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Chat with CEO - \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d? - MediaOnAsia\" \/>\n<meta property=\"og:description\" content=\"\u5728\u4eba\u624b\u4e00\u6a5f\u7684\u5e74\u4ee3\uff0c\u4e0a\u7db2\u7372\u53d6\u8cc7\u8a0a\u662f\u4ef6\u591a\u9ebc\u65b9\u4fbf\u7684\u4e8b\uff0c\u4e0d\u5c11\u6d88\u8cbb\u8005\u70ba\u514d\u300c\u4e2d\u4f0f\u300d\uff0c\u5728\u6d88\u8cbb\u524d\u90fd\u6703\u7fd2\u6163\u5148\u641c\u5c0b\u7522\u54c1\/\u670d\u52d9\u7684\u76f8\u95dc\u8cc7\u6599\u3001\u8a55\u8ad6\uff0c\u518d\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\uff0c\u9019\u7a2e\u6d88\u8cbb\u6a21\u5f0f\uff0c\u5c31\u662fZMOT (Zero Moment Of Truth)\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-\u76f8\u6bd4\u5ee3\u544a\uff0czmot\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaOnAsia\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-28T05:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Blog-Winny-1-750x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alison Wong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Wong\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/\",\"url\":\"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/\",\"name\":\"A Chat with CEO - \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d? - MediaOnAsia\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaonasia.com\/#website\"},\"datePublished\":\"2021-03-28T05:34:10+00:00\",\"dateModified\":\"2021-03-28T05:34:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaonasia.com\/#\/schema\/person\/0abe0169445aff2b01bc14dce82ddead\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaonasia.com\/zh-hant\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Chat with CEO – \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaonasia.com\/#website\",\"url\":\"https:\/\/www.mediaonasia.com\/\",\"name\":\"MediaOnAsia\",\"description\":\"Digital Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaonasia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaonasia.com\/#\/schema\/person\/0abe0169445aff2b01bc14dce82ddead\",\"name\":\"Alison Wong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/www.mediaonasia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae5068e435eee7821bc40e501d1b40b228b412f45abfa72126c9d8bb45787fef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae5068e435eee7821bc40e501d1b40b228b412f45abfa72126c9d8bb45787fef?s=96&d=mm&r=g\",\"caption\":\"Alison Wong\"},\"url\":\"https:\/\/www.mediaonasia.com\/zh-hant\/author\/alison-wongmediaonasia-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Chat with CEO - \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d? - MediaOnAsia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-\u76f8\u6bd4\u5ee3\u544a\uff0czmot\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d\/","og_locale":"zh_TW","og_type":"article","og_title":"A Chat with CEO - \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d? - MediaOnAsia","og_description":"\u5728\u4eba\u624b\u4e00\u6a5f\u7684\u5e74\u4ee3\uff0c\u4e0a\u7db2\u7372\u53d6\u8cc7\u8a0a\u662f\u4ef6\u591a\u9ebc\u65b9\u4fbf\u7684\u4e8b\uff0c\u4e0d\u5c11\u6d88\u8cbb\u8005\u70ba\u514d\u300c\u4e2d\u4f0f\u300d\uff0c\u5728\u6d88\u8cbb\u524d\u90fd\u6703\u7fd2\u6163\u5148\u641c\u5c0b\u7522\u54c1\/\u670d\u52d9\u7684\u76f8\u95dc\u8cc7\u6599\u3001\u8a55\u8ad6\uff0c\u518d\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\uff0c\u9019\u7a2e\u6d88\u8cbb\u6a21\u5f0f\uff0c\u5c31\u662fZMOT (Zero Moment Of Truth)\uff01","og_url":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-\u76f8\u6bd4\u5ee3\u544a\uff0czmot\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d\/","og_site_name":"MediaOnAsia","article_published_time":"2021-03-28T05:34:10+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Blog-Winny-1-750x500-1.png","type":"image\/png"}],"author":"Alison Wong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alison Wong"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/","url":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/","name":"A Chat with CEO - \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d? - MediaOnAsia","isPartOf":{"@id":"https:\/\/www.mediaonasia.com\/#website"},"datePublished":"2021-03-28T05:34:10+00:00","dateModified":"2021-03-28T05:34:10+00:00","author":{"@id":"https:\/\/www.mediaonasia.com\/#\/schema\/person\/0abe0169445aff2b01bc14dce82ddead"},"breadcrumb":{"@id":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e7%9b%b8%e6%af%94%e5%bb%a3%e5%91%8a%ef%bc%8czmot%e6%98%af%e6%9b%b4%e5%a5%bd%e7%9a%84%e3%80%8c%e5%82%ac%e5%8c%96%e5%8a%91%e3%80%8d\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaonasia.com\/zh-hant\/"},{"@type":"ListItem","position":2,"name":"A Chat with CEO – \u76f8\u6bd4\u5ee3\u544a\uff0cZMOT\u662f\u66f4\u597d\u7684\u300c\u50ac\u5316\u5291\u300d?"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaonasia.com\/#website","url":"https:\/\/www.mediaonasia.com\/","name":"MediaOnAsia","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaonasia.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.mediaonasia.com\/#\/schema\/person\/0abe0169445aff2b01bc14dce82ddead","name":"Alison Wong","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.mediaonasia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ae5068e435eee7821bc40e501d1b40b228b412f45abfa72126c9d8bb45787fef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae5068e435eee7821bc40e501d1b40b228b412f45abfa72126c9d8bb45787fef?s=96&d=mm&r=g","caption":"Alison Wong"},"url":"https:\/\/www.mediaonasia.com\/zh-hant\/author\/alison-wongmediaonasia-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/posts\/4239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=4239"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/posts\/4239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/media\/4241"}],"wp:attachment":[{"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=4239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=4239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaonasia.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=4239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}