{"id":4230,"date":"2021-03-28T13:50:19","date_gmt":"2021-03-28T05:50:19","guid":{"rendered":"https:\/\/www.mediaonasia.com\/a-chat-with-ceo-%e6%8e%a2%e8%a8%8e2019%e5%b9%b4seo%e7%9a%84%e6%96%b9%e5%90%91\/"},"modified":"2021-03-28T13:50:19","modified_gmt":"2021-03-28T05:50:19","slug":"a-chat-with-ceo-%e6%8e%a2%e8%a8%8e2019%e5%b9%b4seo%e7%9a%84%e6%96%b9%e5%90%91","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-%e6%8e%a2%e8%a8%8e2019%e5%b9%b4seo%e7%9a%84%e6%96%b9%e5%90%91\/","title":{"rendered":"A Chat with CEO \u2013 \u63a2\u8a0e2019\u5e74SEO\u7684\u65b9\u5411"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Jerry Chan\uff0cMediaon Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6d3b\u8e8d\u65bcDigital Marketing\u9818\u57df\u8d85\u904e16\u5e74\uff0c\u64c1\u6709\u8c50\u5bcc\u4e92\u806f\u7db2\u53ca\u793e\u4ea4\u7db2\u7ad9\u71df\u904b\u3001\u7b56\u5283\u53ca\u884c\u92b7\u7d93\u9a57\u3002Jerry \u719f\u77e5\u7db2\u8def\u4f7f\u7528\u8005\u53ca\u5ba2\u6236\u7684\u559c\u597d\u8207\u9700\u6c42\uff0c\u66fe\u5728\u5404\u5927\u54c1\u724c\u64d4\u4efb\u7522\u54c1\u3001\u696d\u52d9\u767c\u5c55\u53ca\u7b56\u5283\u884c\u92b7\uff0c\u5584\u65bc\u5c07\u5275\u610f\u6982\u5ff5\u8f49\u5316\u65bc\u7dda\u4e0a\u53ca\u7dda\u4e0b\u6d3b\u52d5\u3002<\/strong><\/h4>\n\n\n\n

SEO\u300c\u641c\u5c0b\u5f15\u64ce\u512a\u5316Search Engine Optimization\u300d\u662f\u4e00\u500b\u591a\u9ebc\u719f\u6089\u4f46\u53c8\u591a\u9ebc\u964c\u751f\u7684\u540d\u8a5e\u3002<\/p>\n\n\n\n

\u70ba\u751a\u9ebc\u662f\u4e00\u500b\u719f\u6089\u7684\u540d\u8a5e\uff1f\u5982\u679c\u4e2d\u5c0f\u4f01\u516c\u53f8\u6709\u9032\u884c\u7db2\u4e0a\u63a8\u5ee3\uff0c\u5176\u9810\u7b97\u5206\u4f48\u5927\u90e8\u4efd\u9078\u64c7\u5728\u641c\u5c0b\u5f15\u64ce(Search Engine)\u4e0a\u6642\uff0c\u4e00\u822c\u90fd\u4ee5SEM\u70ba\u4e3b\u3002\u56e0\u70baSEM\u7684\u6210\u6548\u5feb\uff0c\u92b7\u552e\u6210\u4efd\u9ad8\u53ca\u66dd\u5149\u7387\u9ad8\uff0c\u6240\u4ee5\u5f88\u53d7\u4e2d\u5c0f\u4f01\u516c\u53f8\u6b61\u8fce\u3002\u4f46\u5176\u5be6SEO\u4e5f\u9700\u8981\u540c\u6b65\u9032\u884c\u4e2d\u7684\u2026\u2026<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

SEO\u7684\u6210\u6548\u9700\u8981\u8f03\u9577\u6642\u9593\u624d\u80fd\u898b\u5230\uff0c\u56e0\u6b64\u5f80\u5f80\u90fd\u88ab\u907a\u5fd8\u4e86\u2026\u2026\u5176\u5be6SEO\u7684\u512a\u9ede\u9084\u6709\u5f88\u591a\uff1a<\/p>\n\n\n\n

  1. \u5b83\u6210\u672c\u4f4e\u4e26\u56de\u5831\u9ad8\uff0c\u5efa\u8b70\u662f\u7528\u4f5c\u5b9a\u5236\u9577\u671f\u7db2\u8def\u63a8\u5ee3\u65b9\u6848\uff1b<\/li>
  2. \u6709\u5229\u65bc\u9577\u9060\u5efa\u7acb\u53ca\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff1b<\/li>
  3. \u7531\u65bcSEO\u80fd\u63d0\u9ad8\u9ede\u64ca\u7387 (Click through rate)\uff0c\u56e0\u6b64\u80fd\u540c\u6642\u63d0\u5347\u5176\u4ed6\u6e20\u9053\u7684\u92b7\u552e\u8f49\u63db\u7387(Conversion Rate)\uff0c\u5f9e\u800c\u63d0\u5347\u696d\u7e8c\uff1b<\/li>
  4. \u53ea\u8981\u5c07SEM\u548cSEO\u8a02\u5236\u5b8c\u5584\u7684\u7b56\u7565\uff0c\u662f\u53ef\u4ee5\u5728\u641c\u5c0b\u5f15\u64ce(Search Engine)\u4e0a\u91cd\u8907\u51fa\u73fe\uff0c\u4f7f\u4f60\u7684\u7db2\u7ad9\u4f54\u6709\u512a\u52e2\uff0c\u5f9e\u800c\u589e\u52a0\u56de\u5831\u7387\u3002<\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    2019\u5e74SEO\u7684\u65b9\u5411\u662f\u2026\u2026<\/p>\n\n\n\n

    1. \u8a9e\u97f3\u641c\u7d22\u9010\u6f38\u666e\u53ca<\/li><\/ol>\n\n\n\n

      \u79d1\u6280\u7684\u767c\u5c55\uff0c\u4ee4\u624b\u6a5f\u8d8a\u4f86\u8d8a\u666e\u53ca\uff0c\u56e0\u6b64\u5c07\u6703\u6709\u66f4\u591a\u4eba\u6703\u901a\u904e\u624b\u6a5f\u4f86\u9032\u884c\u641c\u7d22\u3002\u9810\u6e2c\u57282019\u5e74\uff0c\u5ba2\u6236\u5c07\u66f4\u666e\u904d\u5730\u5229\u7528\u8a9e\u97f3\u9032\u884c\u641c\u5c0b\uff0c\u56e0\u6b64\u8a9e\u97f3\u641c\u7d22\u7684\u589e\u9577\u7387\u5c07\u6703\u6301\u7e8c\u4e0a\u5347\u3002<\/p>\n\n\n\n

      1. \u5f71\u7247\u7684\u666e\u53ca<\/li><\/ol>\n\n\n\n

        \u540c\u4e0a\uff0c\u96a8\u8457\u79d1\u6280\u53ca\u624b\u6a5f\u7684\u767c\u5c55\uff0c\u5f71\u7247\u4ea6\u5df2\u975e\u5e38\u6d41\u884c\u3002\u5ba2\u6236\u6a02\u65bc\u5f9e\u5f71\u7247\u4e2d\u5c0b\u627e\u76f8\u95dc\u8cc7\u8a0a\u53ca\u4fe1\u606f\uff0c\u5229\u7528\u5f71\u7247\u6709\u4ee5\u4e0b\u8981\u7d20I) \u662f\u6d41\u91cf\u7684\u4e3b\u8981\u4f86\u6e90\uff1bII) \u80fd\u589e\u52a0\u505c\u7559\u6642\u9593\u4e26\u964d\u4f4e\u8df3\u51fa\u7387 (Bounce Rate)\uff1bIII) \u53ef\u5275\u9020\u66f4\u9ad8\u5ea6\u88ab\u5206\u4eab\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n

        1. \u7528\u6236\u9ad4\u9a57\u662f\u7687\u9053<\/li><\/ol>\n\n\n\n

          \u826f\u597d\u7684\u7528\u6236\u9ad4\u9a57\u53ef\u589e\u52a0\u5ba2\u6236\u505c\u7559\u5728\u7db2\u7ad9\u7684\u6642\u9593\uff0c\u91cd\u8986\u700f\u89bd\u7b49\u884c\u70ba\u3002\u53e6\u5916\u7db2\u7ad9\u7684\u52a0\u8f09\u901f\u5ea6\u4e5f\u662f\u9ad4\u9a57\u4e4b\u4e00\uff0c\u5047\u5982\u7db2\u9801\u5176\u958b\u555f\u901f\u5ea6\u6162\uff0c\u90a3\u5c31\u7121\u6cd5\u9a45\u4f7f\u53ca\u7559\u4f4f\u5ba2\u6236\u700f\u89bd\u7db2\u7ad9\u53ca\u4efb\u4f55\u884c\u52d5\u3002<\/p>\n\n\n\n

          \u300c2019\u5e74\u624d\u958b\u59cb\uff0c\u662f\u6642\u5019\u70ba\u65b0\u7684\u4e00\u5e74\u597d\u597d\u8a08\u5283\u5f9e\u800c\u7372\u53d6\u66f4\u9ad8\u7684\u641c\u7d22\u6392\u540d\u3002\u300d<\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Key Takeaway<\/p>\n\n\n\n

          1. \u7576SEO\u5efa\u7acb\u5f8c\uff0c\u9577\u9060\u662f\u9700\u8981\u7e7c\u7e8c\u4fdd\u6301\u7db2\u7ad9\u5167\u5bb9\u66f4\u65b0\uff0c\u624d\u80fd\u4fdd\u6301\u6392\u540d\u53ca\u589e\u52a0\u696d\u7e3e\u3002<\/li>
          2. \u9664\u4e86\u5229\u7528SEO\u5916\uff0c\u9084\u9700\u7d50\u5408ZMOT (\u96f6\u985e\u63a5\u89f8\u884c\u92b7\u8853Zero Moment Of Truth)\u53caORM (\u7db2\u4e0a\u53e3\u7891\u7ba1\u7406Online Reputation Management)\u4f86\u7dad\u8b77\u54c1\u724c\u5f62\u8c61\u3002<\/li>
          3. SEO\u548cSEM\u7684\u7279\u9ede\u5404\u6709\u5343\u79cb\uff0c\u662f\u4e0d\u80fd\u7f3a\u5c11\u7684\u7db2\u8def\u63a8\u5ee3\u65b9\u6848\u3002<\/li><\/ol>\n\n\n\n

            \u60f3\u77e5\u66f4\u591a\u5167\u5bb9\uff0c\u8acb\u7e7c\u7e8c\u95dc\u6ce8MediaOnAsia\u5b98\u7db2<\/a>\u6216\u8ffd\u8e64Facebook \u3010mediaonasia<\/a>\u3011\u3002<\/p>\n\n\n\n

            \u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n

            \u5275\u610f\u5b78\u5802 \u2013 SEO<\/p>\n\n\n\n

            Unsplash.com<\/p>\n","protected":false},"excerpt":{"rendered":"

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