{"id":4227,"date":"2021-03-28T13:57:48","date_gmt":"2021-03-28T05:57:48","guid":{"rendered":"https:\/\/www.mediaonasia.com\/a-chat-with-ceo-2019%e5%b9%b4%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7%e8%b6%a8%e5%8b%a2-%e3%80%90%e4%b8%ad%e3%80%91\/"},"modified":"2021-03-28T13:57:48","modified_gmt":"2021-03-28T05:57:48","slug":"a-chat-with-ceo-2019%e5%b9%b4%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7%e8%b6%a8%e5%8b%a2-%e3%80%90%e4%b8%ad%e3%80%91","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/a-chat-with-ceo-2019%e5%b9%b4%e7%b6%b2%e4%b8%8a%e7%87%9f%e9%8a%b7%e8%b6%a8%e5%8b%a2-%e3%80%90%e4%b8%ad%e3%80%91\/","title":{"rendered":"A Chat with CEO \u2013 2019\u5e74\u7db2\u4e0a\u71df\u92b7\u8da8\u52e2 \u3010\u4e2d\u3011"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Jerry Chan\uff0cMediaOn Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6d3b\u8e8d\u65bcDigital Marketing\u9818\u57df\u8d85\u904e16\u5e74\uff0c\u64c1\u6709\u8c50\u5bcc\u4e92\u806f\u7db2\u53ca\u793e\u4ea4\u7db2\u7ad9\u71df\u904b\u3001\u7b56\u5283\u53ca\u884c\u92b7\u7d93\u9a57\u3002Jerry \u719f\u77e5\u7db2\u8def\u4f7f\u7528\u8005\u53ca\u5ba2\u6236\u7684\u559c\u597d\u8207\u9700\u6c42\uff0c\u66fe\u5728\u5404\u5927\u54c1\u724c\u64d4\u4efb\u7522\u54c1\u3001\u696d\u52d9\u767c\u5c55\u53ca\u7b56\u5283\u884c\u92b7\uff0c\u5584\u65bc\u5c07\u5275\u610f\u6982\u5ff5\u8f49\u5316\u65bc\u7dda\u4e0a\u53ca\u7dda\u4e0b\u6d3b\u52d5\u3002<\/h4>\n\n\n\n

\u4e0a\u4e00\u56de\u63d0\u53ca\u52302019\u5e74\u7684\u7db2\u4e0a\u71df\u92b7\u8da8\u52e2\u67095\u5927\u985e\uff0c\u672c\u7bc7\u5148\u89e3\u8aaa\u4e00\u4e0b\u5f71\u97f3\u6642\u4ee3 (Video Marketing)\uff0c\u5167\u5730\u7db2\u4e0a\u71df\u92b7 (China Marketing)\u548c\u641c\u5c0b\u5f15\u64ce\u5316 (Search Engine Optimization, SEO)\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5f71\u97f3\u6642\u4ee3 (Video Marketing)<\/strong>\uff0c\u6700\u70ba\u4eba\u719f\u6089\u7684Facebook\/Instagram\u76f4\u64ad\u3001Youtube\u3001\u6296\u97f3\u7b49\u5de5\u5177\u5e36\u9818\u84572018\u5e74\u7684\u8f49\u8b8a\u3002\u9019\u500b\u73fe\u8c61\uff0c\u76f8\u4fe1\u57282019\u5e74\u6703\u6301\u7e8c\u7684\u3002\u5f71\u7247\u5ba3\u50b3\u7684\u597d\u8655\u662f 1)\u6bd4\u975c\u614b\u7684\u5ee3\u544a\u66f4\u5bb9\u6613\u5438\u5f15\u773c\u7403\uff1b2)\u6bd4\u8d77\u8981\u95b1\u8b80\u6587\u5b57\uff0c\u8046\u807d\u53ca\u89c0\u770b\u66f4\u5bb9\u6613\u7406\u89e3\u5167\u5bb9\uff1b3)\u756b\u9762\u6216\u8072\u97f3\u7684\u8b8a\u5316\u548c\u914d\u5408\uff0c\u66f4\u80fd\u6293\u4f4f\u76ee\u6a19\u5ba2\u6236\u7684\u60c5\u7dd2\u3002<\/p>\n\n\n\n

\u6b63\u7576\u5f71\u7247\u5ba3\u50b3\u65b9\u6cd5\u9010\u6f38\u6210\u719f\u53ca\u8d8a\u4f86\u8d8a\u666e\u53ca\uff0c\u57282019\u5e74\uff0c\u5982\u4f55\u5728\u77ed\u6642\u9593\u5167\u4ee4\u76ee\u6a19\u5ba2\u6236\u80fd\u5feb\u901f\u4e86\u89e3\u7522\u54c1\u7684\u7279\u9ede\u53ca\u4ee4\u76ee\u6a19\u5ba2\u6236\u80fd\u7522\u751f\u610f\u617e\uff1f\u6210\u529f\u95dc\u9375\u5728\u65bc\u300c\u9ec3\u91d110\u79d2\u300d\uff01\u8a31\u591a\u7814\u7a76\u8868\u793a\uff0c\u4eba\u5011\u5728\u885d\u52d5\u8cfc\u7269\u5f8c\u7fd2\u6163\u6027\u7d66\u81ea\u5df1\u627e\u539f\u7531\uff0c\u5982\u679c\u80fd\u5728\u90a3\u9ec3\u91d110\u79d2\u5167\u6fc0\u767c\u89c0\u773e\u7684\u60c5\u7dd2\u8207\u5171\u55da\uff0c\u9019\u5c07\u6703\u662f\u6210\u529f\u7684\u5ee3\u544a\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5167\u5730\u7db2\u4e0a\u71df\u92b7 (China Marketing)<\/strong>\uff0c\u904e\u53bb\u76842018\u5e74\uff0c\u77ed\u8996\u983b\u3001\u4eba\u5de5\u667a\u80fd\u3001\u64f4\u589e\u5be6\u5883 (Augmented Reality, AR)\u7b49\u71b1\u6f6e\uff0c\u5c07\u7db2\u4e0a\u71df\u92b7\u8f49\u578b\u6df1\u5165\u63a8\u9032\u30022019\u5e74\u5167\u5730\u7db2\u4e0a\u71df\u92b7 (China Marketing)\u8da8\u52e2\u5c07\u6703\u662f\u5982\u4f55\u5462\uff1f<\/p>\n\n\n\n

\u6839\u64daAdMaster\u7684\u8cc7\u6599\u63d0\u4f9b\uff0c2019\u5e74\u7684\u5167\u5730\u7db2\u4e0a\u71df\u92b7 (China Marketing)\u9810\u7b97\u5c07\u5e73\u5747\u589e\u957720%\uff0c\u7576\u4e2d81%\u7684\u5ee3\u544a\u4e3b\u6703\u589e\u52a0\u79fb\u52d5\u7aef\u5ee3\u544a\u6295\u5165\uff1b\u81f3\u65bc\u6295\u653e\u5728\u5fae\u5e73\u53f0\u7684\u9810\u7b97\uff0c\u9810\u8a08\u5c07\u5e73\u5747\u589e\u957721%\uff0c\u7576\u4e2d\u4ee5KOL\u3001\u77ed\u8996\u983b\u3001\u76f4\u64ad\u70ba\u91cd\u9ede\u6e20\u9053\u3002\u53e6\u5916\u6296\u97f3\u3001\u5feb\u624b\u7b49\u77ed\u8996\u983b\u7684\u6f5b\u529b\u662f\u4e0d\u5bb9\u5ffd\u8996\u7684\u3002KOL\u57282019\u5e74\u4ea6\u8da8\u5411\u4ee5\u7d20\u4eba\u5ba3\u50b3\uff0c\u4f8b\u5982\u5728\u5c0f\u7d05\u66f8\u5ba3\u50b3\u7522\u54c1\u6216\u76f4\u64ad\u7b49\u3002<\/p>\n\n\n\n

\u5fae\u4fe1 (WeChat)\uff0c\u5c0f\u7a0b\u5e8f\u529f\u80fd\u65bc2017\u5e74\u767c\u4f48\uff0c\u57282018\u5e74\u6709\u7206\u767c\u6027\u7684\u767c\u5c55\uff0c\u5c0f\u7a0b\u5e8f\u7684\u89d2\u8272\u50cf\u662f\u5fae\u4fe1\u7684\u300c\u5b98\u65b9\u5916\u639b\u7a0b\u5f0f\u300d\u6216\u300c\u5916\u639b\u7db2\u7ad9\u300d\u3002\u9019\u500b\u5916\u639b\u7a0b\u5f0f\u7684\u597d\u8655\u662f\u5145\u5206\u5229\u7528\u5fae\u4fe1\u793e\u7fa4\u7684\u6d41\u91cf (\u5373\u670d\u52d9\u865f\u3001\u8a02\u95b1\u865f\u53ca\u670b\u53cb\u5708)\uff0c\u53ef\u76f4\u63a5\u5728\u5fae\u4fe1\u5167\u9032\u884c\u4ea4\u6d41\u3002\u53e6\u5916\uff0c\u5b83\u5177\u5099\u96fb\u5b50\u5546\u52d9\uff0c\u9644\u6709\u5fae\u4fe1\u652f\u4ed8\u529f\u80fd\uff0c\u53ef\u929c\u63a5\u5fae\u4fe1\u6703\u54e1\u5361\u7cfb\u7d71\uff0c\u9054\u5230100%\u7684\u793e\u7fa4\u92b7\u552e\u9589\u74b0\u30022019\u5e74\uff0c\u5fae\u4fe1\u5c07\u6703\u81ea\u884c\u96c6\u5408\u4e00\u500b\u5b8c\u6574\u751f\u614b\u5708 \u2013 \u201c\u793e\u7fa4+\u5ee3\u544a+\u96fb\u5546+\u652f\u4ed8+\u6703\u54e1+\u670d\u52d9\u201d\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (Search Engine Optimization, SEO)<\/strong>\uff0c\u900f\u904e\u4e86\u89e3\u641c\u5c0b\u5f15\u64ce\u904b\u4f5c\u898f\u5283\u548c\u8abf\u6574\u7db2\u7ad9\uff0c\u76ee\u7684\u662f\u63d0\u9ad8\u7db2\u7ad9\u65bc\u6709\u95dc\u641c\u5c0b\u5f15\u64ce\u5167\u6392\u540d\u4e4b\u65b9\u6cd5\u3002\u57282019\u5e74\uff0c\u53ef\u6ce8\u610f\u4ee5\u4e0b\u4e8b\u9805\uff1a1) \u6d3b\u7528\u5716\u7247\u53ca\u8a9e\u97f3\u641c\u5c0b\uff1b2) \u5229\u7528\u5f71\u7247\u7684\u641c\u5c0b\uff0c\u589e\u52a0\u505c\u7559\u6642\u9593\u4e26\u964d\u4f4e\u8df3\u51fa\u7387\uff1b3) \u4e0d\u65b7\u8abf\u6574\u4e26\u512a\u5316\u5167\u5bb9\uff1b4) \u5229\u7528\u6578\u64da\u5206\u6790 (Big Data)\uff0c\u638c\u63e1\u7528\u6236\u7279\u6027\u3001\u559c\u597d\u7b49\u8cc7\u8a0a\uff0c\u4e26\u5229\u7528\u76f8\u95dc\u95dc\u9375\u8a5e\u3002\u66f4\u591a\u4fe1\u606f\u53ef\u53c3\u8003 – \u63a2\u8a0e2019\u5e74SEO\u7684\u65b9\u5411<\/a>\u3002<\/p>\n\n\n\n

\u60f3\u77e5\u9053\u5404\u793e\u4ea4\u5e73\u53f0\u5c07\u70ba\u5f71\u7247\u529f\u80fd\u65b0\u589e\u751a\u9ebc\uff1f\u60f3\u77e5\u9053\u4e2d\u570b\u7db2\u4e0a\u71df\u92b7\u5404\u6e20\u9053\u7684\u6700\u65b0\u6d88\u606f\uff1f MediaOnAsia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\u3002<\/p>\n\n\n\n

\u60f3\u77e5\u66f4\u591a\u5167\u5bb9\uff0c\u8acb\u7e7c\u7e8c\u95dc\u6ce8MediaOnAsia\u5b98\u7db2<\/a>\u6216\u8ffd\u8e64Facebook \u3010mediaonasia<\/a>\u3011\u3002<\/p>\n\n\n\n

\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n

IH DIGITAL + V1 Media \u2013 Video Marketing<\/p>\n\n\n\n

\u6578\u4f4d\u884c\u92b7\u5b78\u9662 + \u767e\u5ea6\u865f + \u77f3\u5b50 \u2013 China Marketing<\/p>\n\n\n\n

\u5929\u5730\u4eba\u6587\u5275 + \u5947\u5bf6\u7db2\u8def \u2013 SEO<\/p>\n\n\n\n

Unsplash.com<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e0a\u4e00\u56de\u63d0\u53ca\u52302019\u5e74\u7684\u7db2\u4e0a\u71df\u92b7\u8da8\u52e2\u67095\u5927\u985e\uff0c\u672c\u7bc7\u5148\u89e3\u8aaa\u4e00\u4e0b\u5f71\u97f3\u6642\u4ee3 (Video Marketing)\uff0c\u5167\u5730\u7db2\u4e0a\u71df\u92b7 (China Marketing)\u548c\u641c\u5c0b\u5f15\u64ce\u5316 (Search Engine Optimization, SEO)\u3002<\/p>\n","protected":false},"author":3,"featured_media":4229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[88,101,96,129,110,130,131],"class_list":{"0":"post-4227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing-trend-zh-hant","8":"tag-china-marketing-zh-hant","9":"tag-marketing-trend-zh-hant","10":"tag-seo-zh-hant","11":"tag-video-marketing-zh-hant","12":"tag--zh-hant","15":"category-100","16":"description-off"},"yoast_head":"\nA Chat with CEO \u2013 2019\u5e74\u7db2\u4e0a\u71df\u92b7\u8da8\u52e2 \u3010\u4e2d\u3011 - 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