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\"\"<\/figure>\n\n\n\n

Jerry Chan\uff0cMediaOn Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6bcf\u6708\u4e0d\u6642\u8ddf\u5927\u5bb6\u5206\u4eabDigital Marketing\u6700\u65b0\u8cc7\u8a0a\u3002<\/h4>\n\n\n\n

\u5167\u5bb9\u71df\u92b7 (Content Marketing)\u57282019\u5e743\u5927\u8da8\u52e2\u662f\u2026\u2026<\/p>\n\n\n\n

I) \u9577\u7bc7\u5167\u5bb9\u7684\u6295\u8cc7\uff0c\u6839\u64da\u8c37\u6b4c\u6700\u65b0\u7684\u7b97\u6cd5\uff0c\u73fe\u6642\u8c37\u6b4c\u50be\u5411\u65bc\u9577\u683c\u5f0f\u7684\u5167\u5bb9\u3002\u8c37\u6b4c\u8a8d\u70ba\u9577\u7bc7\u5167\u5bb9\u6587\u7ae0\u66f4\u6709\u50f9\u503c\uff0c\u56e0\u800c\u5728\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u4e2d\u7684\u6392\u540d\u5c07\u6703\u66f4\u9ad8\u3002\u70ba\u78ba\u4fdd\u5167\u5bb9\u6c92\u6709\u4e0d\u76f8\u95dc\u3001\u4e0d\u6e96\u78ba\u7684\u4fe1\u606f\uff0c\u8c37\u6b4c\u6703\u4e0d\u5b9a\u671f\u67e5\u770b\u7db2\u7ad9\u7684\u6574\u9ad4\u5167\u5bb9\u3002\u5c0f\u7de8\u5011\u8981\u7559\u610f\u54e6\uff0c\u4f4e\u54c1\u8cea\u7684\u9577\u7bc7\u6587\u7ae0\u597d\u53ef\u80fd\u88ab\u641c\u7d22\u5f15\u64ce\u4f8b\u70ba\u52a3\u8cea\u5167\u5bb9\uff0c\u5f9e\u800c\u6709\u640d\u8cb4\u53f8\u7684\u8072\u8b7d\uff01<\/p>\n\n\n\n

II) \u5167\u5bb9\u7684\u771f\u5be6\u6027\uff0c\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u5ea6\u53d6\u6c7a\u65bc\u5546\u5bb6\/\u54c1\u724c\u767c\u4f48\u7684\u6587\u7ae0\u5167\u5bb9\u662f\u5426\u771f\u5be6\u3002\u6d88\u8cbb\u8005\u4e0d\u6b62\u6703\u8a55\u8ad6\u5167\u5bb9\u7684\u771f\u5be6\u6027\u9084\u6703\u7d66\u65bc\u56de\u61c9\uff0c\u56e0\u6b64\u4ed6\u5011\u6703\u56e0\u70ba\u54c1\u724c\u7684\u900f\u660e\u771f\u5be6\u6027\u800c\u9078\u64c7\u91cd\u8986\u8cfc\u8cb7\u3002\u5229\u7528\u6d88\u8cbb\u8005\u767c\u4f48\u7684\u56de\u61c9\u5167\u5bb9\u548c\u63a8\u85a6\u5206\u4eab\u4f86\u5c55\u793a\uff0c\u4ee5\u589e\u5f37\u8aaa\u670d\u529b\u53ca\u589e\u52a0\u4fe1\u4efb\u5ea6\uff0c\u4ea6\u56e0\u6b64\u53ef\u4ee5\u8d0f\u5f97\u76ee\u6a19\u6d88\u8cbb\u8005\u7684\u5fc3\u3002\u5c0f\u7de8\u5011\u8981\u7559\u610f\uff0c\u8981\u505a\u51fa\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\uff0c\u4e26\u80fd\u5c07\u5c0d\u7684\u5167\u5bb9\u50b3\u905e\u7d66\u5c0d\u7684\u6d88\u8cbb\u8005\u662f\u7d42\u6975\u76ee\u6a19\uff01<\/p>\n\n\n\n

III) \u591a\u6a23\u5316\u5167\u5bb9\u71df\u92b7\uff0c\u9664\u4e86\u6587\u5b57\u5916\uff0c\u8996\u983b\u3001\u5716\u7247\u7b49\u4e5f\u662f\u4e00\u500b\u4e0d\u932f\u7684\u5167\u5bb9\u71df\u92b7\u7b56\u7565\u3002\u6839\u64da\u8abf\u67e5\u767c\u73fe\uff0c\u670960%\u4ee5\u4e0a\u7684\u6d88\u8cbb\u8005\u770b\u5b8c\u8996\u983b\u90fd\u6703\u76f4\u63a5\u6d88\u8cbb\uff0c\u800c\u4e14\u5f9e\u8996\u983b\u5167\u5bb9\u5f97\u5230\u71df\u6536\u53ef\u4ee5\u589e\u52a0\u81f350%\uff0c\u53ef\u898b\u8996\u983b\u5e02\u5834\u7684\u91cd\u8981\u6027\u662f\u6301\u7e8c\u6500\u5347\u3002\u96a8\u8457\u79d1\u6280\u767c\u5c55\uff0c\u6d88\u8cbb\u8005\u53ea\u9700\u8981\u7528\u624b\u6a5f\u62cd\u4e0b\u7167\u7247\u4e26\u4e0a\u50b3\u5230\u641c\u7d22\u5f15\u64ce\u4e0a\uff0c\u4fbf\u80fd\u8fc5\u901f\u5730\u627e\u5230\u6240\u9700\u7522\u54c1\u3002\u73fe\u6642\uff0c\u8c37\u6b4c\u5df2\u64c1\u6709\u9f90\u5927\u7684\u5716\u50cf\u7d22\u5f15\u3002\u56e0\u6b64\uff0c\u9664\u4e86\u6709\u9ad8\u8cea\u91cf\u7684\u6587\u5b57\u5167\u5bb9\u5916\uff0c\u5982\u6587\u7ae0\u4e2d\u5305\u542b\u5716\u7247\uff0c\u4fbf\u80fd\u8b93\u641c\u7d22\u5f15\u64ce\u77e5\u9053\u8207\u6587\u7ae0\u76f8\u95dc\u4e86\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

MediaOn Asia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\uff0c\u8acb\u5373follow\u6211\u5011\u7684facebook page<\/a>\u3002<\/p>\n\n\n\n

\u60f3\u4e86\u89e3\u66f4\u591a\u5167\u5bb9\u71df\u92b7<\/a>\uff0c\u8acb\u7acb\u5373INBOX<\/a>\u6211\u5011\u3002<\/p>\n\n\n\n

\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n

\u5167\u5bb9\u884c\u92b7\u9ad8\u5cf0\u6703 + \u65b0\u6d6a\u5fae\u535a\u8ca1\u7d93\u982d\u689d \u2013 Content Marketing<\/p>\n\n\n\n

Unsplash.com<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5167\u5bb9\u71df\u92b7 (Content Marketing)\u57282019\u5e743\u5927\u8da8\u52e2\u662f……<\/p>\n","protected":false},"author":3,"featured_media":4220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,118],"tags":[119,121],"class_list":["post-4218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-social-media-marketing-zh-hant","category-social-media-marketing-zh-hant","tag-content-marketing-zh-hant","tag--zh-hant","category-117","category-118","description-off"],"yoast_head":"\nMediaOnAsia\u300c\u5167\u5bb9\u71df\u92b7\u300d\u5c08\u6b04 \uff0e 2019\u5e74\u5167\u5bb9\u71df\u92b73\u5927\u8da8\u52e2 - MediaOnAsia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia\u300c\u5167\u5bb9\u71df\u92b7\u300d\u5c08\u6b04-\uff0e-2019\u5e74\u5167\u5bb9\u71df\u92b73\u5927\u8da8\u52e2\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaOnAsia\u300c\u5167\u5bb9\u71df\u92b7\u300d\u5c08\u6b04 \uff0e 2019\u5e74\u5167\u5bb9\u71df\u92b73\u5927\u8da8\u52e2 - 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