{"id":4206,"date":"2021-03-28T14:34:31","date_gmt":"2021-03-28T06:34:31","guid":{"rendered":"https:\/\/www.mediaonasia.com\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e8%b6%a8%e5%8b%a2\/"},"modified":"2021-03-28T14:34:31","modified_gmt":"2021-03-28T06:34:31","slug":"mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e8%b6%a8%e5%8b%a2\/","title":{"rendered":"MediaOnAsia\u300c\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u300d\u5c08\u6b04 \uff0e 2019\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u8da8\u52e2\u3010\u4e0a\u3011"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Jerry Chan\uff0cMediaOn Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6bcf\u6708\u4e0d\u6642\u8ddf\u5927\u5bb6\u5206\u4eabDigital Marketing\u6700\u65b0\u8cc7\u8a0a\u3002<\/h4>\n\n\n\n<p>\u96a8\u8457\u79d1\u6280\u65e5\u76ca\u767c\u5c55\u53ca\u666e\u904d\uff0c\u53d7\u773e\u7684\u6d88\u8cbb\u6a21\u5f0f\u53ca\u884c\u70ba\u90fd\u8ddf\u8457\u6539\u8b8a\u3002\u70ba\u4e86\u8ddf\u4e0a\u7bc0\u594f\uff0c\u884c\u92b7\u5de5\u5177\u548c\u63a8\u5ee3\u65b9\u6cd5\u90fd\u8981\u8ffd\u4e0a\u9019\u7bc0\u594f\u3002\u6839\u64da\u7d71\u8a08\uff0c\u9752\u5c11\u5e74\u4e00\u5929\u5927\u7d04\u82b1\u8cbb 9 \u5c0f\u6642\u5728\u7db2\u7d61\u4e16\u754c\u4e0a\uff0c\u4e26\u4e14\u5927\u91cf\u7684\u63a5\u89f8\u5f71\u97f3\u5167\u5bb9\uff0c\u800c\u4f01\u696d\u82b1\u8cbb\u5728\u793e\u7fa4\u5ee3\u544a\u8cbb\u7528\u4e5f\u9010\u6f38\u8d85\u904e\u50b3\u7d71\u5ee3\u544a\u3002\u56e0\u6b64\uff0c\u884c\u52d5\u5ee3\u544a\u548c\u793e\u7fa4\u5a92\u9ad4\u5728\u73fe\u4ee3\u751f\u6d3b\u4e2d\u4f54\u4e86\u4e00\u500b\u91cd\u8981\u7684\u5e2d\u4f4d\u3002<\/p>\n\n\n\n<p>2019\u5e74\uff0c\u7a0b\u5f0f\u5316\u8cfc\u8cb7\u5728\u4e2d\u570b\u5c07\u6709\u4e00\u500b\u5927\u7684\u8f49\u8b8a\u3002MediaOnAsia\u767c\u73fe\u597d\u591a\u5ba2\u6236\u5c0d\u7a0b\u5f0f\u5316\u8cfc\u8cb7\u611f\u6709\u8208\u8da3\uff0c\u7531\u5176\u5728\u4e2d\u570b\u5e02\u5834\u65b9\u9762\u3002\u56e0\u70ba\u5ba2\u6236\u5011\u770b\u5230\u4e86\u4f7f\u7528\u53d7\u773e\u6578\u64da\u9032\u884c\u5ee3\u544a\u5b9a\u4f4d\u5f8c\u7684\u597d\u8655\uff0c\u4f8b\u5982\u53ef\u7cbe\u6e96\u5730\u986f\u793a\u65bc\u76ee\u6a19\u53d7\u773e\u9762\u524d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"429\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/2-5.png\" alt=\"\" class=\"wp-image-4207\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/2-5.png 470w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/2-5-300x274.png 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/figure>\n\n\n\n<p>\u7531\u5176\u77ed\u8996\u983b\u5ee3\u544a\uff0c\u662f\u4e2d\u570b\u6574\u9ad4\u5ee3\u544a\u7a0b\u5f0f\u5316\u8cfc\u8cb7\u958b\u652f\u7684\u4e3b\u8981\u63a8\u52d5\u529b\u3002\u4f30\u8a08\u57282020\u5e74\uff0c\u5ee3\u544a\u7a0b\u5f0f\u5316\u8cfc\u8cb7\u4f54\u4e2d\u570b\u6240\u6709\u8996\u983b\u5ee3\u544a\u652f\u51fa\u768450%\uff0c\u76f8\u7576\u65bc446.4\u5104\u5143\uff0866\u5104\u7f8e\u5143\uff09\u3002\u5176\u589e\u9577\u9054\u5230\u6240\u6709\u5c55\u793a\u5ee3\u544a\u652f\u51fa\u5c07\u5230\u8fd13\/4\u3002<\/p>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-medium-font-size\"><strong>Key Takeaway<\/strong><\/p>\n\n\n\n<p>\u4e2d\u570b\u8fd1\u5e74\u4f86\uff0c\u5927\u578b\u8996\u983b\u64ad\u653e\u6a5f\u5df2\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u8996\u983b\u5ee3\u544a\u7a0b\u5f0f\u5316\uff0c\u4f8b\u5982\uff1a\u9a30\u8a0a\u8996\u983b\u3001\u611b\u5947\u85dd\u548c\u512a\u9177\u571f\u8c46\u7b49\uff1b\u81f3\u65bc\u65b0\u805e\u6e90\u3001\u77ed\u8996\u983b\u548c\u793e\u4ea4\u5e73\u53f0\u61c9\u7528\u7a0b\u5f0f\uff0c\u5982\u4eca\u65e5\u982d\u689d\u3001\u6296\u97f3\u548c\u5c0f\u7d05\u66f8\u7b49\u3002\u9810\u8a08\u5b83\u5011\u5c07\u5728\u672a\u4f86\u5e7e\u5e74\u70ba\u5ee3\u544a\u7a0b\u5f0f\u5316\u8cfc\u8cb7\u589e\u9577\u505a\u51fa\u5de8\u5927\u8ca2\u737b\u3002<\/p>\n\n\n\n<p>MediaOn Asia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\uff0c\u8acb\u5373follow\u6211\u5011\u7684<a href=\"https:\/\/www.facebook.com\/mediaonasia\/\">Facebook page<\/a>\u3002<\/p>\n\n\n\n<p>\u60f3\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/bit.ly\/2IZ54EEhttp:\/\/www.mediaonasia.com\/services\/audience-analytic\/\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7<\/a>\uff0c\u8acb\u7acb\u5373<a href=\"http:\/\/www.mediaonasia.com\/contact\/\">INBOX<\/a>\u6211\u5011\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7 \u2013 eMarketer\u7db2\u8def\u884c\u92b7<\/p>\n\n\n\n<p class=\"has-small-font-size\">Freepik.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96a8\u8457\u79d1\u6280\u65e5\u76ca\u767c\u5c55\u53ca\u666e\u904d\uff0c\u53d7\u773e\u7684\u6d88\u8cbb\u6a21\u5f0f\u53ca\u884c\u70ba\u90fd\u8ddf\u8457\u6539\u8b8a\u3002\u70ba\u4e86\u8ddf\u4e0a\u7bc0\u594f\uff0c\u884c\u92b7\u5de5\u5177\u548c\u63a8\u5ee3\u65b9\u6cd5\u90fd\u8981\u8ffd\u4e0a\u9019\u7bc0\u594f\u3002<\/p>\n","protected":false},"author":3,"featured_media":4208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,124],"tags":[125,103,126],"class_list":["post-4206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-audience-analytic-zh-hant","category-programmatic-zh-hant","tag-data-zh-hant","tag-programmatic-zh-hant","tag--zh-hant","category-123","category-124","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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