{"id":4203,"date":"2021-03-28T14:38:32","date_gmt":"2021-03-28T06:38:32","guid":{"rendered":"https:\/\/www.mediaonasia.com\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e8%b6%a8%e5%8b%a2-2\/"},"modified":"2021-03-28T14:38:32","modified_gmt":"2021-03-28T06:38:32","slug":"mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e8%b6%a8%e5%8b%a2-2","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e8%b6%a8%e5%8b%a2-2\/","title":{"rendered":"MediaOnAsia\u300c\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u300d\u5c08\u6b04 \uff0e 2019\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u8da8\u52e2\u3010\u4e0b\u3011"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Jerry Chan\uff0cMediaOn Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6bcf\u6708\u4e0d\u6642\u8ddf\u5927\u5bb6\u5206\u4eabDigital 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/IKEA-1024x607.jpg\" alt=\"\" class=\"wp-image-3588\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/IKEA-1024x607.jpg 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/IKEA-300x178.jpg 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/IKEA-768x455.jpg 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/IKEA.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u4f86\u6e90\uff1aIKEA Place APP<\/figcaption><\/figure>\n\n\n\n<p>\u540c\u6642\uff0c\u5ee3\u544a\u5ba2\u6236\u6703\u5229\u7528APP\u3001AI\u3001VR\u7b49\u79d1\u6280\uff0c\u4ee4\u76ee\u6a19\u5ba2\u6236\u8207\u7522\u54c1\u6709\u6240\u9023\u7d50\uff0c\u4e0d\u518d\u53ea\u662f\u55ae\u9760\u4fe1\u606f\uff0c\u800c\u662f\u5efa\u7acb\u4e86\u96d9\u5411\u4e92\u52d5\u7684\u6e20\u9053\u3002\u900f\u904e\u63d0\u4f9b\u4eba\u6027\u5316\u7684\u7dda\u4e0a\u9ad4\u9a57\uff0c\u5f9e\u800c\u589e\u52a0\u76ee\u6a19\u5ba2\u6236\u7684\u89f8\u53ca\u7387\u548c\u52a0\u901f\u4ed6\u5011\u6d88\u8cbb\u3002\u4f8b\u5982\uff1aIKEA APP\u904b\u7528AR\u6280\u8853\uff0c\u7528\u5bb6\u53ea\u8981\u5e6b\u81ea\u5df1\u5bb6\u62cd\u7167\uff0c\u518d\u6383\u63cf\u7522\u54c1\u76ee\u9304\uff0c\u5c31\u53ef\u4ee5\u770b\u5230\u7522\u54c1\u64fa\u5728\u5bb6\u88e1\u7684\u6a23\u5b50\u3002\u66f4\u4e0d\u7528\u8aaa\uff0c\u4f60\u9084\u53ef\u4ee5\u76f4\u63a5\u900f\u904e App \u8a02\u8cfc\u4f60\u60f3\u8981\u7684\u5bb6\u5177\u3002\u5f9e\u9078\u8cfc\u5230\u7d50\u5e33\uff0cIKEA 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class=\"wp-block-list\"><li>\u6839\u64da\u7d71\u8a08\uff0c2018\u5e74\u5168\u7403\u5ee3\u544a\u91cf\uff0c\u7dda\u4e0a\u5ee3\u544a\u4f544%\uff0c\u9996\u5ea6\u8d85\u8d8a\u50b3\u7d71\u5a92\u9ad4 \u2013 \u96fb\u8996\u5ee3\u544a(35.5%)\uff0c\u6210\u70ba\u7b2c\u4e00\u5927\u5a92\u9ad4\u3002<\/li><li>\u8a2d\u5b9a\u300c\u7e3e\u6548\u884c\u92b7Performance\u300d\u70ba\u884c\u92b7KPI\uff0c\u4ee5\u5b34\u5f97\u5ba2\u6236\u4fe1\u4efb\u7684\u50f9\u503c\u3002\u96d6\u7136\u8981\u5c07\u6bcf\u4e00\u500b\u884c\u92b7\u64cd\u4f5c\u90fd\u8f49\u63db\u6210\u92b7\u552e\u6536\u76ca\uff0c\u662f\u5f88\u5927\u7684\u6311\u6230\uff1b\u4f46\u6b63\u6b63\u5982\u6b64\uff0c\u624d\u503c\u5f97\u5ba2\u6236\u7684\u4fe1\u8cf4\u3002<\/li><\/ol>\n\n\n\n<p>MediaOn Asia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\uff0c\u8acb\u5373follow\u6211\u5011\u7684<a href=\"https:\/\/www.facebook.com\/mediaonasia\/\">Facebook page<\/a>\u3002<\/p>\n\n\n\n<p>\u60f3\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/services\/audience-analytic\/\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7<\/a>\uff0c\u8acb\u7acb\u5373<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/contact\/\">INBOX<\/a>\u6211\u5011\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7 \u2013 eMarketer\u7db2\u8def\u884c\u92b7 + \u884c\u92b7\u4eba<\/p>\n\n\n\n<p class=\"has-small-font-size\">Freepik.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u661f\u671f\u63d0\u53ca\uff0c\u9810\u8a08\u57282019\u5e74\uff0c\u4e2d\u570b\u5ee3\u544a\u5ba2\u6236\u82b1\u8cbb\u5728\u7a0b\u5f0f\u5316\u8cfc\u8cb7(Programmatic)\u7684\u652f\u51fa\u5c07\u589e\u957733%\uff0c\u5c07\u9054\u5230\u7d042085\u5143\u4eba\u6c11\u5e63\u3002\u6709\u898b\u53ca\u6b64\uff0c\u8d8a\u4f86\u8d8a\u591a\u6d88\u8cbb\u8005\u90fd\u6703\u5230\u7db2\u4e0a\u8cfc\u7269\uff0c\u56e0\u800c\u5ba2\u6236\u90fd\u5c07\u63a8\u5ee3\u9810\u7b97\u6295\u653e\u5230\u7dda\u4e0a\u5ba3\u50b3\u3002<\/p>\n","protected":false},"author":3,"featured_media":4205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,124],"tags":[125,103,126],"class_list":["post-4203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-audience-analytic-zh-hant","category-programmatic-zh-hant","tag-data-zh-hant","tag-programmatic-zh-hant","tag--zh-hant","category-123","category-124","description-off"],"yoast_head":"<!-- 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