{"id":4200,"date":"2021-03-28T14:42:25","date_gmt":"2021-03-28T06:42:25","guid":{"rendered":"https:\/\/www.mediaonasia.com\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e6%98%af%e7%94%9a%e9%ba%bc\/"},"modified":"2021-03-28T14:42:25","modified_gmt":"2021-03-28T06:42:25","slug":"mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e6%98%af%e7%94%9a%e9%ba%bc","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e6%98%af%e7%94%9a%e9%ba%bc\/","title":{"rendered":"MediaOnAsia\u300c\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u300d\u5c08\u6b04 \uff0e \u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u662f\u751a\u9ebc\uff1f"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Jerry Chan\uff0cMediaOn Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6bcf\u6708\u4e0d\u6642\u8ddf\u5927\u5bb6\u5206\u4eabDigital Marketing\u6700\u65b0\u8cc7\u8a0a\u3002<\/h4>\n\n\n\n<p>\u4e4b\u524d\u63d0\u53ca\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u662f2019\u5e74\u7684\u4e00\u500b\u8da8\u52e2\uff0c\u90a3\u751a\u9ebc\u662f\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\uff1f\u9019\u8207\u50b3\u7d71\u5ee3\u544a\u6295\u653e\u6709\u751a\u9ebc\u5206\u5225\uff1f<\/p>\n\n\n\n<p>\u50b3\u7d71\u7dda\u4e0a\u5ee3\u544a\u6295\u653e\uff0c\u76ee\u7684\u70ba\u4e86\u88ab\u66f4\u591a\u4eba\u770b\u898b\uff0c\u6703\u5b89\u6392\u51fa\u73fe\u5728\u6700\u986f\u773c\u7684\u5730\u65b9\uff0c\u5982\u7dda\u4e0a\u5ee3\u544a\u5247\u5728\u7db2\u7ad9\u7576\u773c\u4f4d\u7f6e\u7b49\u3002\u4e0d\u50c5\u8cbb\u7528\u8f03\u6602\u8cb4\uff0c\u800c\u4e14\u7af6\u722d\u529b\u5927\u3002\u96d6\u7136\u6709\u66f4\u5f37\u7684\u66dd\u5149\u7387\uff0c\u4f46\u6703\u8b93\u6d88\u8cbb\u8005\u611f\u89ba\u300c\u88ab\u9a37\u64fe\u300d\uff0c\u5bb9\u6613\u5c0d\u54c1\u724c\u7522\u751f\u53cd\u611f\u3002\u6b64\u5916\uff0c\u9019\u4e5f\u662f\u4f9d\u9760Marketer\u8c50\u5bcc\u7d93\u9a57\u4f86\u9078\u64c7\u767c\u4f48\u6e20\u9053\u53ca\u65b9\u6848\uff0c\u76f8\u5c0d\u5730\u900f\u660e\u5ea6\u8f03\u4f4e\uff0c\u800c\u4e14\u6536\u96c6\u6578\u64da\u7684\u7bc4\u570d\u8f03\u72f9\u7a84\uff0c\u4e0d\u5920\u7cbe\u6e96\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3591\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1-1024x576.jpg 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1-300x169.jpg 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1-768x432.jpg 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1-1536x864.jpg 1536w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u5247\u662f\u900f\u904e\u7dda\u4e0a\u5ee3\u544a\u4ea4\u6613\u5e73\u53f0(Ad Exchange)\u3001\u4f9b\u61c9\u65b9\u5e73\u53f0(Supply Side Platform, SSP)\u8207\u9700\u6c42\u65b9\u5e73\u53f0(Demand Side Platform, DSP)\u7684\u7d50\u9023\u3002\u7d50\u5408\u4eba\u5de5\u667a\u80fd\u6280\u8853AI\u5f8c\uff0c\u5229\u7528\u7a0b\u5e8f\u8a08\u7b97\u53d7\u773e\u7684\u559c\u597d\u3001\u700f\u89bd\u6642\u9593\u3001\u641c\u7d22\u4f86\u6e90\u7b49\u7fd2\u6163\uff0c\u5c07\u5ee3\u544a\u6295\u653e\u5728\u5c0d\u7684\u6642\u9593\u548c\u5c0d\u7684\u4eba\u8eab\u4e0a\uff0c\u4ee5\u9054\u5230\u66f4\u6709\u6548\u7387\u7684\u66dd\u5149\u3002\u4fbf\u53ef\u66f4\u7cbe\u6e96\u91dd\u5c0d\u6f5b\u5728\u5ba2\u6236\u7fa4\uff0c\u5f9e\u800c\u505a\u91dd\u5c0d\u6027\u884c\u92b7\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-2-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3592\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-2-1-1024x576.jpg 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-2-1-300x169.jpg 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-2-1-768x432.jpg 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-2-1-1536x864.jpg 1536w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-2-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Marketer\u6839\u64da\u5176\u8c50\u5bcc\u7d93\u9a57\u7d50\u5408\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\uff0c\u4fbf\u53ef\u66f4\u6e96\u78ba\u5730\u6295\u653e\u5728\u7dda\u4e0a\u5a92\u9ad4\u5e73\u53f0\uff0c\u5c07\u5ee3\u544a\u4fe1\u606f\u50b3\u9001\u5230\u76ee\u6a19\u53d7\u773e\uff0c\u589e\u52a0\u5176\u8cfc\u8cb7\u610f\u617e\u53ca\u54c1\u724c\u66dd\u5149\u7387\uff0c\u5176\u6b21\u589e\u52a0\u92b7\u552e\u984d\u3002<\/p>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-medium-font-size\"><strong>Key Takeaway<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u50b3\u7d71\u7dda\u4e0a\u5ee3\u544a\u4f9d\u9760Marketer\u5728\u884c\u696d\u4e2d\u7684\u8c50\u5bcc\u7d93\u9a57\u4f86\u5224\u65b7\u53ca\u9032\u884c\u9078\u64c7\uff0c\u6536\u96c6\u6578\u64da\u7684\u7bc4\u570d\u4ea6\u8f03\u72f9\u7a84\uff0c\u4e0d\u5920\u7cbe\u6e96\u3002<\/li><li>\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u662f\u900f\u904e\u5ee3\u544a\u4ea4\u6613\u5e73\u53f0\u64f7\u53d6\u7b2c\u4e09\u65b9\u5e73\u53f0\u6578\u64da\u5206\u6790\u76ee\u6a19\u53d7\u773e\uff0c\u4f7fMarketer\u66f4\u7cbe\u6e96\u6295\u653e\u5ee3\u544a\uff0c\u589e\u52a0\u6548\u76ca\u3002<\/li><\/ol>\n\n\n\n<p>MediaOn Asia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\uff0c\u8acb\u5373follow\u6211\u5011\u7684<a href=\"https:\/\/www.facebook.com\/mediaonasia\/\">Facebook page<\/a>\u3002<\/p>\n\n\n\n<p>\u60f3\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/services\/audience-analytic\/\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7<\/a>\uff0c\u8acb\u7acb\u5373<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/contact\/\">INBOX<\/a>\u6211\u5011\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7 \u2013 \u884c\u92b7\u4eba<\/p>\n\n\n\n<p class=\"has-small-font-size\">freepik.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e4b\u524d\u63d0\u53ca\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u662f2019\u5e74\u7684\u4e00\u500b\u8da8\u52e2\uff0c\u90a3\u751a\u9ebc\u662f\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\uff1f\u9019\u8207\u50b3\u7d71\u5ee3\u544a\u6295\u653e\u6709\u751a\u9ebc\u5206\u5225\uff1f<\/p>\n","protected":false},"author":3,"featured_media":4202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,124],"tags":[125,103,126],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-audience-analytic-zh-hant","category-programmatic-zh-hant","tag-data-zh-hant","tag-programmatic-zh-hant","tag--zh-hant","category-123","category-124","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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