{"id":4198,"date":"2021-03-28T14:46:47","date_gmt":"2021-03-28T06:46:47","guid":{"rendered":"https:\/\/www.mediaonasia.com\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e%e5%af%a6%e6%99%82%e7%ab%b6%e5%83%b9rtb%e6%98%af%e6%9c%aa%e4%be%86%e8%b6%a8%e5%8b%a2\/"},"modified":"2021-03-28T14:46:47","modified_gmt":"2021-03-28T06:46:47","slug":"mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e%e5%af%a6%e6%99%82%e7%ab%b6%e5%83%b9rtb%e6%98%af%e6%9c%aa%e4%be%86%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia%e3%80%8c%e7%a8%8b%e5%bc%8f%e5%8c%96%e8%b3%bc%e8%b2%b7programmatic%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e%e5%af%a6%e6%99%82%e7%ab%b6%e5%83%b9rtb%e6%98%af%e6%9c%aa%e4%be%86%e8%b6%a8%e5%8b%a2\/","title":{"rendered":"MediaOnAsia\u300c\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u300d\u5c08\u6b04 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768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1-1536x864.jpg 1536w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/Mediaon-Asia-Programmatic-2019-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5229\u7528\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u5176\u8cc7\u6599\u5206\u6790\u80fd\u529b\uff0c\u4e26\u8a08\u7b97\u53d7\u773e\u7684\u559c\u597d\u3001\u700f\u89bd\u6642\u9593\u3001\u641c\u7d22\u4f86\u6e90\u7b49\u7fd2\u6163\uff0c\u4f7f\u76f8\u95dc\u7684\u5ee3\u544a\u4e92\u76f8\u7af6\u50f9\u5ee3\u544a\u4f4d\uff0c\u800c\u9019\u500b\u65b9\u5f0f\u53ef\u4ee5\u8b93Marketer\u7528\u5408\u7406\u7684\u50f9\u9322\u8cfc\u8cb7\u6700\u5408\u9069\u7684\u5ee3\u544a\u4f4d\u3002\u5be6\u6642\u7af6\u50f9(RTB)\u9664\u4e86\u900f\u904e\u7dda\u4e0a\u5ee3\u544a\u4ea4\u6613\u5e73\u53f0(Ad Exchange)\u5916\uff0c\u4ea6\u6703\u914d\u5408\u4f9b\u61c9\u65b9\u5e73\u53f0(Supply Side Platform, SSP)\u8207\u9700\u6c42\u65b9\u5e73\u53f0(Demand Side Platform, DSP)\u4e00\u8d77\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u7576\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u7d50\u5408\u4e86\u5be6\u6642\u7af6\u50f9(RTB)\uff0c\u5f8c\u53f0\u7cfb\u7d71\u4fbf\u80fd\u5920\u900f\u904e\u81ea\u52d5\u7a0b\u5e8f\u8cfc\u8cb7\u7248\u4f4d\u548c\u512a\u5316\u50f9\u683c\uff0c\u4ee5\u4fbf\u5373\u6642\u76e3\u6e2c\u53ca\u8abf\u6574\u3002<\/p>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-medium-font-size\"><strong>Key Takeaway<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u70ba\u5546\u5bb6\u5e36\u4f86\u597d\u8655\uff0c\u4f8b\u5982\uff1a\u900f\u660e\u7684\u5b9a\u50f9\u6a21\u5f0f\u3001\u5373\u6642\u512a\u5316\u5ee3\u544a\u3001\u52a0\u5f37\u66dd\u5149\u7387\u3001\u7cbe\u6e96\u6295\u653e\u7b49\u3002<\/li><li>\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u6574\u5408\u591a\u7a2e\u670d\u52d9\uff0cMarketer\u53ef\u5be6\u73fe\u8de8\u5e73\u53f0\u4e00\u7ad9\u5316\u7ba1\u7406\u3002<\/li><\/ol>\n\n\n\n<p>MediaOn Asia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\uff0c\u8acb\u5373follow\u6211\u5011\u7684<a href=\"https:\/\/www.facebook.com\/mediaonasia\/\">Facebook page<\/a>\u3002<\/p>\n\n\n\n<p>\u60f3\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/services\/audience-analytic\/\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7<\/a>\uff0c\u8acb\u7acb\u5373<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/contact\/\">INBOX<\/a>\u6211\u5011\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u7a0b\u5f0f\u5316\u8cfc\u8cb7 \u2013 \u786c\u585e\u79d1\u6280\u5b57\u5178 + \u6cdb\u79d1\u6280<\/p>\n\n\n\n<p class=\"has-small-font-size\">freepik.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u70ba\u4e86\u66f4\u7cbe\u6e96\u5730\u6295\u653e\u5ee3\u544a\u53ca\u52a0\u5f37\u66dd\u5149\u7387\uff0c\u5546\u5bb6\u6703\u9078\u64c7\u7528\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\uff1b\u800c\u5be6\u6642\u7af6\u50f9(RTB, Real-Time Bidding)\u662f\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u5176\u4e2d\u4e00\u500b\u6280\u8853\u3002<\/p>\n","protected":false},"author":3,"featured_media":4199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,124],"tags":[125,103,126],"class_list":["post-4198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-audience-analytic-zh-hant","category-programmatic-zh-hant","tag-data-zh-hant","tag-programmatic-zh-hant","tag--zh-hant","category-123","category-124","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MediaOnAsia\u300c\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u300d\u5c08\u6b04 \uff0e\u5be6\u6642\u7af6\u50f9(RTB)\u662f\u672a\u4f86\u8da8\u52e2 - MediaOnAsia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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