{"id":4183,"date":"2021-03-28T15:43:33","date_gmt":"2021-03-28T07:43:33","guid":{"rendered":"https:\/\/www.mediaonasia.com\/mediaonasia%e3%80%8c%e7%b7%9a%e4%b8%8a%e7%87%9f%e9%8a%b7%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e5%b9%b4%e7%88%b6%e8%a6%aa%e7%af%80%e7%b7%9a%e4%b8%8a%e7%87%9f%e9%8a%b7%e6%94%bb%e7%95%a5\/"},"modified":"2021-03-28T15:43:33","modified_gmt":"2021-03-28T07:43:33","slug":"mediaonasia%e3%80%8c%e7%b7%9a%e4%b8%8a%e7%87%9f%e9%8a%b7%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e5%b9%b4%e7%88%b6%e8%a6%aa%e7%af%80%e7%b7%9a%e4%b8%8a%e7%87%9f%e9%8a%b7%e6%94%bb%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia%e3%80%8c%e7%b7%9a%e4%b8%8a%e7%87%9f%e9%8a%b7%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-2019%e5%b9%b4%e7%88%b6%e8%a6%aa%e7%af%80%e7%b7%9a%e4%b8%8a%e7%87%9f%e9%8a%b7%e6%94%bb%e7%95%a5\/","title":{"rendered":"MediaOnAsia\u300c\u7dda\u4e0a\u71df\u92b7\u300d\u5c08\u6b04 \uff0e 2019\u5e74\u7236\u89aa\u7bc0\u7dda\u4e0a\u71df\u92b7\u653b\u7565"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Jerry Chan\uff0cMediaOn Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6bcf\u6708\u4e0d\u6642\u8ddf\u5927\u5bb6\u5206\u4eabDigital Marketing\u6700\u65b0\u8cc7\u8a0a\u3002<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u9999\u6e2f\u7684\u7236\u89aa\u7bc0\u662f\u6bcf\u5e74\u76846\u6708\u7b2c\u4e09\u500b\u661f\u671f\u65e5\u3002\u539f\u4f86\u6d88\u8cbb\u8005\u4e00\u822c\u57284\u6708\u5e95\u958b\u59cb\u5728\u7db2\u7d61\u4e0a\u641c\u7d22\u6709\u95dc\u7236\u89aa\u7bc0\u79ae\u7269\uff0cMediaOnAsia\u70ba\u5546\u5bb6\u5011\u5206\u6790\u904e\u53bb2018\u5e74\u6700\u53d7\u6b61\u8fce\u7684\u95dc\u9375\u8a5e\u662f\u751a\u9ebc\u4f5c\u70ba\u53c3\u8003\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u6642\u5c1a\u670d\u88dd-1024x576.jpg\" alt=\"\" class=\"wp-image-3620\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u6642\u5c1a\u670d\u88dd-1024x576.jpg 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u6642\u5c1a\u670d\u88dd-300x169.jpg 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u6642\u5c1a\u670d\u88dd-768x432.jpg 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u6642\u5c1a\u670d\u88dd-1536x864.jpg 1536w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u6642\u5c1a\u670d\u88dd.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-normal-font-size wp-block-paragraph\"><strong><u>\u6642\u5c1a\u670d\u88dd\uff0c\u5f97\u9ad4\u79ae\u7269\u4e4b\u9078<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96d6\u7136\u7236\u89aa\u7bc0\u662f\u57286\u6708\u4efd\uff0c\u4f46\u539f\u4f86\u6d88\u8cbb\u8005\u57284\u6708\u5e95\u958b\u59cb\u5c0d\u7236\u89aa\u7bc0\u7684\u8a71\u984c\u5df2\u9032\u884c\u641c\u7d22\u3002\u5c0d\u65bc\u6642\u5c1a\u670d\u88dd\uff0c\u76ae\u5e36\u53ca\u7537\u978b\u6bd4\u8d77\u7537\u5305\u548c\u7537\u76ae\u593e\u7684\u641c\u7d22\u91cf\u9ad8\u5f88\u591a\u3002\u5efa\u8b70Marketer\u5728\u9032\u884c\u8abf\u6574\u53ca\u52a0\u5f37\u95dc\u9375\u8a5e\uff0c\u53ef\u4f9d\u64da\u7576\u6642\u6f6e\u6d41\u670d\u98fe\u6216\u529f\u80fd\u6027\u7684\u8a5e\u5f59\uff0c\u5982\uff1a\u97d3\u6d41\u670d\u98fe\u3001\u722c\u5c71\u6c23\u588a\u6ce2\u978b\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u9152\u985e-1024x576.jpg\" alt=\"\" class=\"wp-image-3621\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u9152\u985e-1024x576.jpg 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u9152\u985e-300x169.jpg 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u9152\u985e-768x432.jpg 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u9152\u985e-1536x864.jpg 1536w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u9152\u985e.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-normal-font-size wp-block-paragraph\"><strong><u>\u9152\u985e\u7522\u54c1\uff0c\u805a\u6703\u5fc5\u5099<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9152\u985e\u9019\u500b\u8a71\u984c\u4f3c\u4e4e\u4e00\u76f4\u90fd\u6709\u6d88\u8cbb\u8005\u5728\u641c\u7d22\uff0cMarketer\u60f3\u5728\u7236\u89aa\u7bc0\u63d0\u9ad8\u92b7\u91cf\uff0c\u5efa\u8b70\u53ef\u4ee5\u5229\u7528ZMOT (\u96f6\u985e\u63a5\u89f8\u884c\u92b7\u8853Zero Moment Of Truth)\u3002\u56e0\u70ba\u9152\u985e\u662f\u50f9\u683c\u504f\u9ad8\u7684\u7522\u54c1\uff0c\u6d88\u8cbb\u8005\u90fd\u6703\u5728\u8cfc\u8cb7\u524d\uff0c\u5728\u7db2\u4e0a\u9032\u884c\u8cc7\u6599\u641c\u5c0b\uff0c\u5148\u4e86\u89e3\u5404\u54c1\u724c\u7684\u8cea\u91cf\u53ca\u6bd4\u8f03\u50f9\u9322\u3002\u5982\uff1a\u767d\u862d\u5730XO\u548cVSOP\u7684\u5206\u5225\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u96fb\u5b50\u7522\u54c1-1024x576.jpg\" alt=\"\" class=\"wp-image-3622\" srcset=\"https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u96fb\u5b50\u7522\u54c1-1024x576.jpg 1024w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u96fb\u5b50\u7522\u54c1-300x169.jpg 300w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u96fb\u5b50\u7522\u54c1-768x432.jpg 768w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u96fb\u5b50\u7522\u54c1-1536x864.jpg 1536w, https:\/\/www.mediaonasia.com\/wp-content\/uploads\/2021\/03\/20190507-\u7236\u89aa\u7bc0google-trend_\u96fb\u5b50\u7522\u54c1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-normal-font-size wp-block-paragraph\"><strong><u>\u96fb\u5b50\u7522\u54c1\uff0c\u8ffd\u6c42\u65b0\u79d1\u6280<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96fb\u5b50\u7522\u54c1\u4e00\u76f4\u6df1\u53d7\u6d88\u8cbb\u8005\u611b\u6234\uff0c\u7531\u5176\u5982\u4eca\u624b\u63d0\u96fb\u8a71\u7684\u914d\u5099\u5df2\u8d8a\u4f86\u8d8a\u9ad8\u6c34\u6e96\uff0c\u5982\u4f55\u5728\u7236\u89aa\u7bc0\u671f\u5047\u63a8\u9ad8\u92b7\u552e\u91cf\uff1f\u9664\u4e86\u904b\u7528ZMOT\u53ca\u95dc\u9375\u8a5e\u5916\uff0c\u4ea6\u53ef\u5229\u7528\u5167\u5bb9\u71df\u92b7\u3002\u8d81\u8457\u7bc0\u6176\uff0c\u63a8\u51fa\u9650\u6642\u7684\u512a\u60e0\uff0c\u5982\u7b2c\u4e8c\u90e88\u6298\u3001\u9001\u4e00\u5e74\u4fdd\u990a\u7b49\u3002\u5438\u5f15\u6d88\u8cbb\u8005\u5728\u7236\u89aa\u7bc0\u524d\u9032\u884c\u8cfc\u8cb7\uff0c\u4ee5\u589e\u52a0\u92b7\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91dd\u5c0d\u4ee5\u4e0a\u4e0d\u540c\u7684\u7fa4\u9ad4\uff0c\u5546\u5bb6\u53ef\u6309\u6d88\u8cbb\u8005\u7684\u80fd\u529b\u9032\u884c\u91dd\u5c0d\u6027\u7dda\u4e0a\u71df\u92b7\u7b56\u7565\u3002\u5982\u641c\u67e5\u95dc\u9375\u8a5e\u7684\u8a2d\u5b9a\u3001\u5167\u5bb9\u6587\u7ae0\u7684\u8cea\u7d20\u3001\u5229\u7528\u7a0b\u5f0f\u5316\u8cfc\u8cb7\u53ef\u7cbe\u6e96\u5411\u6d88\u8cbb\u53d7\u773e\u6295\u653e\u5ee3\u544a\u7b49\u3002<\/p>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-medium-font-size wp-block-paragraph\">MediaOnAsia\uff0e\u7236\u89aa\u7bc0\u884c\u92b7\u653b\u7565<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u95dc\u9375\u8a5e\u7684\u8a2d\u5b9a<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u5bb6\u53ef\u8003\u616e\u9577\u5c3e\u95dc\u9375\u8a5e (Long Tail Keyword)\uff0c\u4f8b\u5982\u5e74\u4efd\u5a01\u58eb\u5fcc\u3001\u7537\u5305\u5e73\u50f9\u54c1\u724c\u300112\u540b\u56db\u6838\u5e73\u677f\u96fb\u8166\u7b49\u3002\u6ce8\u610f\u9577\u5c3e\u95dc\u9375\u8a5e\u8981\u8ddf\u4e3b\u8981\u95dc\u9375\u8a5e\u7684\u76ee\u7684\u8981\u4e00\u6a23\u7684\u54e6\uff01\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u5167\u5bb9\u71df\u92b7<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u7528\u300c\u9650\u6642\u300d\u3001\u77ed\u8996\u983b\u3001\u7522\u54c1\u63a8\u4ecb\u7b49\u5167\u5bb9\u5728\u4e0d\u540c\u7684\u793e\u4ea4\u5e73\u53f0\u3001\u65b0\u805e\u5a92\u9ad4\u53ca\u5fae\u7db2\u7d05\u9032\u884c\u7dda\u4e0a\u63a8\u5ee3\uff0c\u4ee5\u5438\u5f15\u6d88\u8cbb\u8005\u6ce8\u610f\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u7a0b\u5f0f\u5316\u8cfc\u8cb7<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer\u6839\u64da\u5176\u8c50\u5bcc\u7d93\u9a57\u7d50\u5408\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\uff0c\u66f4\u6e96\u78ba\u5730\u6295\u653e\u5728\u7dda\u4e0a\u5a92\u9ad4\u5e73\u53f0\uff0c\u5c07\u5ee3\u544a\u4fe1\u606f\u50b3\u9001\u5230\u76ee\u6a19\u53d7\u773e\uff0c\u589e\u52a0\u5176\u8cfc\u8cb7\u610f\u617e\u53ca\u54c1\u724c\u66dd\u5149\u7387\uff0c\u5176\u6b21\u589e\u52a0\u92b7\u552e\u984d\u3002<\/p>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-medium-font-size wp-block-paragraph\"><strong>Key Takeaway<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u9032\u884c\u300c\u7bc0\u6176\u884c\u92b7\u300d\u6700\u91cd\u8981\u8a8d\u6e05\u7684\u662f\u300c\u7528\u5bb6\u300d\uff0c\u76ee\u6a19\u53d7\u773e\u53ea\u662f\u300c\u6d88\u8cbb\u8005\u300d\uff01<\/li><li>\u7a0b\u5f0f\u5316\u8cfc\u8cb7Programmatic\u662f\u900f\u904e\u5ee3\u544a\u4ea4\u6613\u5e73\u53f0\u64f7\u53d6\u7b2c\u4e09\u65b9\u5e73\u53f0\u6578\u64da\u5206\u6790\u76ee\u6a19\u53d7\u773e\uff0c\u4f7fMarketer\u66f4\u7cbe\u6e96\u6295\u653e\u5ee3\u544a\uff0c\u589e\u52a0\u6548\u76ca\u3002<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">MediaOn Asia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\uff0c\u8acb\u5373follow\u6211\u5011\u7684<a href=\"https:\/\/www.facebook.com\/mediaonasia\/\">Facebook page<\/a>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/services\/search-engine-marketing\/\">\u641c\u7d22\u5f15\u64ce\u63a8\u5ee3<\/a>\uff0c\u8acb\u7acb\u5373<a href=\"https:\/\/www.mediaonasia.com\/zh-hant\/contact\/\">INBOX<\/a>\u6211\u5011\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u7bc0\u6176\u884c\u92b7\u8da8\u52e2 \u2013 \u6bcf\u65e5\u982d\u689d + Google\u641c\u5c0b\u8da8\u52e2<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Freepik.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f\u7684\u7236\u89aa\u7bc0\u662f\u6bcf\u5e74\u76846\u6708\u7b2c\u4e09\u500b\u661f\u671f\u65e5\u3002\u539f\u4f86\u6d88\u8cbb\u8005\u4e00\u822c\u57284\u6708\u5e95\u958b\u59cb\u5728\u7db2\u7d61\u4e0a\u641c\u7d22\u6709\u95dc\u7236\u89aa\u7bc0\u79ae\u7269\uff0cMediaOnAsia\u70ba\u5546\u5bb6\u5011\u5206\u6790\u904e\u53bb2018\u5e74\u6700\u53d7\u6b61\u8fce\u7684\u95dc\u9375\u8a5e\u662f\u751a\u9ebc\u4f5c\u70ba\u53c3\u8003\u3002<\/p>\n","protected":false},"author":3,"featured_media":4185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,104,111],"tags":[106,112],"class_list":["post-4183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trend-zh-hant","category-search-engine-marketing-zh-hant","category-sem-zh-hant","tag-search-engine-marketing-zh-hant","tag-sem-zh-hant","category-100","category-104","category-111","description-off"],"yoast_head":"<!-- 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