{"id":4172,"date":"2021-03-28T16:07:20","date_gmt":"2021-03-28T08:07:20","guid":{"rendered":"https:\/\/www.mediaonasia.com\/mediaonasia%e3%80%8co2o%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-ar%e6%93%b4%e5%a2%9e%e5%af%a6%e5%a2%83%e7%9a%84%e6%9c%aa%e4%be%86%e5%b8%82%e5%a0%b4\/"},"modified":"2021-03-28T16:07:20","modified_gmt":"2021-03-28T08:07:20","slug":"mediaonasia%e3%80%8co2o%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-ar%e6%93%b4%e5%a2%9e%e5%af%a6%e5%a2%83%e7%9a%84%e6%9c%aa%e4%be%86%e5%b8%82%e5%a0%b4","status":"publish","type":"post","link":"https:\/\/www.mediaonasia.com\/zh-hant\/mediaonasia%e3%80%8co2o%e3%80%8d%e5%b0%88%e6%ac%84-%ef%bc%8e-ar%e6%93%b4%e5%a2%9e%e5%af%a6%e5%a2%83%e7%9a%84%e6%9c%aa%e4%be%86%e5%b8%82%e5%a0%b4\/","title":{"rendered":"MediaOnAsia\u300cO2O\u300d\u5c08\u6b04 \uff0e AR\u64f4\u589e\u5be6\u5883\u7684\u672a\u4f86\u5e02\u5834"},"content":{"rendered":"\n

Jerry Chan\uff0cMediaOn Ltd. \u7684\u884c\u653f\u7e3d\u88c1\uff0c\u6bcf\u6708\u4e0d\u6642\u8ddf\u5927\u5bb6\u5206\u4eabDigital Marketing\u6700\u65b0\u8cc7\u8a0a\u3002<\/h4>\n\n\n\n

AR\u64f4\u589e\u5be6\u5883\u6280\u8853\u7684\u6982\u8ff0<\/p>\n\n\n\n

AR\u64f4\u589e\u5be6\u5883\uff0c\u662f\u8fd1\u5e74\u4f86\u65b0\u8208\u7684\u71b1\u9580\u7814\u7a76\u9818\u57df\u3002AR\u662f\u80fd\u5920\u5c07\u5716\u5f62\uff0c\u8996\u983b\u97f3\u8a0a\u751a\u81f3\u89f8\u89ba\u611f\u77e5\u7b49\u865b\u64ec\u7684\u4e8b\u7269\uff0c\u8cc7\u8a0a\u758a\u52a0\u5230\u4eba\u5011\u80fd\u771f\u5be6\u611f\u53d7\u5230\u7684\u74b0\u5883\u4e4b\u4e2d\uff0c\u8b93\u4f7f\u7528\u8005\u901a\u904e\u67d0\u7a2e\u8a2d\u5099\u6216\u8005\u9014\u5f91\uff0c\u770b\u5230\u7d50\u5408\u5f8c\u7684\u5f71\u50cf\uff1b\u540c\u6642\uff0c\u8b93\u4f7f\u7528\u8005\u80fd\u5920\u8207\u865b\u64ec\u4e8b\u7269\u548c\u8cc7\u8a0a\u9032\u884c\u4e00\u5b9a\u7684\u4ea4\u4e92\u3002AR\u5c31\u662f\u5229\u7528\u96fb\u8166\uff0c\u5728\u986f\u793a\u5be6\u969b\u5834\u666f\u6642\uff0c\u6dfb\u52a0\u4e00\u4e9b\u6709\u96fb\u8166\u751f\u6210\u7684\u6771\u897f\uff0c\u4f7f\u4eba\u5011\u80fd\u66f4\u751f\u52d5\u76f4\u89c0\u7684\u53bb\u611f\u53d7\u4e00\u4e9b\u4e8b\u7269\u3002<\/p>\n\n\n\n

AR\u8981\u9020\u5c31\u4e00\u500b\u865b\u5be6\u7d50\u5408\u7684\u5834\u666f\u3002\u9019\u500b\u7cfb\u7d71\u4e00\u822c\u6709\u56db\u500b\u6b65\u9a5f\uff1a<\/p>\n\n\n\n

(1)\u7372\u53d6\u771f\u5be6\u7684\u5834\u666f\u8cc7\u8a0a\uff1b<\/p>\n\n\n\n

(2)\u5c0d\u771f\u5be6\u7684\u5834\u666f\u548c\u8cc7\u8a0a\u9032\u884c\u5206\u6790\uff1b<\/p>\n\n\n\n

(3)\u751f\u6210\u865b\u64ec\u4e8b\u7269\u8cc7\u8a0a\uff1b<\/p>\n\n\n\n

(4)\u5c07\u865b\u64ec\u548c\u73fe\u5be6\u7d50\u5408\u986f\u793a\u3002\u8981\u5be6\u73fe\u9019\u4e9b\u6b65\u9a5f\uff0cAR\u7cfb\u7d71\u9700\u8981\u4e00\u4e9b\u786c\u9ad4\u7684\u652f\u63f4\uff1a\u5982\u96fb\u8166\uff0c\u986f\u793a\u5e55\uff0c\u651d\u50cf\u6a5f\uff0c\u50b3\u611f\u7cfb\u7d71\u7b49\u3002<\/p>\n\n\n\n

AR\u662fVR\u865b\u64ec\u5be6\u5883\u7684\u4e00\u500b\u5206\u652f\uff0c\u90a3\u5b83\u5011\u7684\u5206\u5225\u662f\u751a\u9ebc\uff1f<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AR\u6280\u8853\u767c\u5c55\u7684\u8da8\u52e2<\/p>\n\n\n\n

Apple\u548cGoogle\u65bc2017\u5e74\u548c2018\u5e74\uff0c\u5206\u5225\u63a8\u51fa\u4e86ARKit\u548cARCore\u7684SDK\uff0c\u52a0\u5f37\u4e86\u667a\u6167\u578b\u624b\u6a5f\u7684AR\u529f\u80fd\u3002\u9664\u4e86Google\u548cApple\u5916\uff0c\u624b\u6a5f\u786c\u9ad4\u5728\u6548\u80fd\u4e0a\u66f4\u4e0d\u65b7\u6311\u6230\u50b3\u7d71\u96fb\u8166\u3001\u651d\u5f71\u93e1\u982d\u6027\u80fd\u6301\u7e8c\u63d0\u5347\u3001\u5404\u7a2e\u5b9a\u4f4d\u65b9\u5f0f\u7b49\uff0c\u9019\u4e9b\u8edf\u786c\u9ad4\u7684\u9769\u65b0\u53cd\u6620\u51fa\u624b\u6a5f\u5167\u5efa\u7684AR\u529f\u80fd\u6f38\u6f38\u5230\u4f86\u3002AR\u5728\u5404\u884c\u696d\u9818\u57df\u4e2d\u90fd\u6709\u7206\u767c\u5f0f\u589e\u9577\uff0c\u5305\u62ec\uff1a\u5730\u7522\u696d\u3001\u904a\u6232\u9818\u57df\u3001\u6559\u80b2\u9818\u57df\u7b49\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Key Takeaway<\/strong><\/p>\n\n\n\n

  1. \u96a8\u8457\u667a\u80fd\u624b\u6a5f\u8edf\u786c\u4ef6\u7684\u767c\u5c55\uff0cAR\u6280\u8853\u8d8a\u4f86\u8d8a\u666e\u53ca\u5316\uff1b\u5982\u63a8\u5ee3\u65b9\u6848\u914d\u4e0aAR\u6280\u8853\uff0c\u5c07\u6709\u8da3\u7684\u5ee3\u544a\u63a8\u5ee3\u7d66\u76ee\u6a19\u5ba2\u6236\u7fa4\uff0c\u53ef\u589e\u52a0\u4ed6\u5011\u5c0d\u54c1\u724c\u7684\u8208\u8da3\u53ca\u7559\u610f\uff1b<\/li>
  2. AR\u7684\u4f7f\u7528\u6642\u9593\u53ef\u4ee5\u8a2d\u5b9a\u70ba\u5168\u5929\u4faf\uff0c\u4f7f\u7528\u5730\u9ede\u53ef\u4ee5\u8a2d\u5b9a\u5728\u5ba4\u5167\u6216\u5ba4\u5916\uff0c\u4e26\u4e0d\u6703\u51fa\u73fe\u6688\u52d5\u75c7\uff1b<\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    MediaOnAsia\u5c07\u5728\u672a\u4f86\u7684\u65e5\u5b50\u70ba\u5927\u5bb6\u5206\u4eab\u66f4\u591a\uff0c\u8acb\u5373follow\u6211\u5011\u7684Facebook page<\/a>\u3002<\/p>\n\n\n\n

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    \u5716\u7247\u53ca\u8cc7\u6599\u4f86\u6e90\uff1a<\/p>\n\n\n\n

    AR\u64f4\u589e\u5be6\u5883\u6280\u8853\u7684\u6982\u8ff0 \u2013 \u77e5\u4e4e<\/p>\n\n\n\n

    AR\u6280\u8853\u767c\u5c55\u7684\u8da8\u52e2 \u2013 ARPLANET<\/p>\n\n\n\n

    Freepik.com<\/p>\n","protected":false},"excerpt":{"rendered":"

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