Programmatic automates the decision-making process of media buying for mobile ads by targeting specific audiences in a real-time bidding setting. Advertisers can precisely determine which audience gets to see which ad and when. It provides a huge advantage over the traditional segment-based buying.
Programmatic buying allows brands to use audience insights and technology to tailor-made strategies to the right audience, at the right moment, in the right context. It helps brands respond to real-time signals on an impression-by-impression basis across screens and across channels.
The BrightRoll DSP is the only omni-channel programmatic platform that drives efficient media buying by leveraging exclusive access to Yahoo data collected from one billion people and 165 daily data events. As a partner, Media provide the latest report and uptrend insights to our clients.
What we OFFER:
Benefits to you
Improved targeting capabilities
With programmatic buying, it is easier to segment your audience into marketing lists, making it easier to target the right audience, in the right context, and at the right time.
Programmatic buying provides the advertiser with more transparency on the remnant inventory they are purchasing, which gives advertisers peace of mind knowing that their brand image is intact.
Improved Tracking Capacity
Advertisers can more effectively track where an ad is shown, what level of engagement it receives, and use this data to reinvest budget in the right areas. With more effective and accurate tracking abilities you can allocate a smaller portion of your budget and still yield valuable insights and analytics.
More qualified leads at lower cost per click
Using programmatic means that advertisers can more effectively reach their audience. As the technology improves, we will see improvement in the accuracy and precision of the audience targeting. This means that the leads captured will be of a higher quality, pushing the CPC down and improving ROI.
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Your enquiry is always welcome and we are keen to provide you the best solution.Mediaon Limited
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